The communications world has changed dramatically. People are more empowered. Brands are naked. Media is fragmented. Communications are dynamic. If you’re excited by the possibilities, read on.
The NY Consumer Brand practice is nearing $40MM in revenue, with 175 passionate practitioners doing award-winning work across personal care, retail, food and beverage, beer and spirits, brand tech, personal finance and travel. Our client roster includes some of the world’s most respected marketers, including Unilever, TJX, Church and Dwight, eBay, Starbucks, Heineken USA, and Edgewell Personal Care.
We’re searching for a smart, creative, strategist & planner who wants to be part of shaping the future of marketing communications rather than what’s “anticipated.”
You want to make a difference. Lead. Be part of a big change in the communications industry.
You push for new ideas – fresh insights, unique strategies and disruptive concepts. You want to go beyond the 30-second spot, the “like” on Facebook or the random idea living in a digital ghost town. You want to connect with audiences on a deeper level – interacting with people rather than talking at them. You want to create more meaningful and mutually beneficial relationships between brands and people.
Edelman is a new kind of agency, looking for a new breed of Strategic Planner. The worlds of PR, Advertising and Digital have finally converged to engage consumers in the integrated way they need and expect. You understand them all and are excited to be leading the charge in this new marketing era. We are looking for a Strategic Planner experienced collaborating closely across various marketing disciplines; delivering superior work and service to a diverse, blue-chip clientele; and helping the team to win new business.
We are the largest and, yet, most entrepreneurial PR firm in the world. We are the hidden voice behind many of the top Fortune 100 brands. That’s not good enough. We are evolving to match the changing communications landscape. We are pushing ourselves. Going beyond PR. We are taking a more integral role in our clients’ marketing activities and integrated approach. And, we are looking for people like you to go even farther.
If you have 8+ years’ experience working as a highly creative strategist & planner, we would love to invite you in for a conversation. Let’s talk about the future of communications. Let’s lead it together.
Primary Responsibilities:
Know how cultural trends affect a category/brand and consult clients on them.
Own the analysis of the “5 C’s”:
Lead analysis of culture, consumer, competitive, corporate, and communication areas for given projects.
Oversee secondary research (provide direction to gather, distill and summarize insights; lead when necessary).
Oversee data analysis (from quant-based databases, like MRI)
Determine which insights should be woven into a strategic narrative
Primary research involvement:
Lead/consult on all primary research initiatives, ensuring methodology matches research objectives. Push to include more primary research, when necessary.
Oversee relationship between agency and research department or vendor, when appropriate.
Push for new and creative methodologies, as appropriate.
Key team member, present during research, that provides on-the-fly guidance and suggestions on any changes that need to be made.
Oversee/author agency-led research reports. Consult on external reports.
Oversee development/write and gain approval of creative briefs from key stakeholders (internally or with client).
Lead development/execution of ideation sessions, including moderating and/or conducting upfront briefing of one/more areas.
Write strategic narrative; collaborate with account teams to ensure seamless story.
Determine if campaigns met goals; consult on course corrections, as necessary.
Lead or collaborate on strategic approach / creative briefs for business development opportunities, with current or prospective clients
Basic Qualifications:
8 or more years of experience working as a highly creative (and effective) strategist
Minimum of 3-4 years working specifically as an Account Planner; ideally, 4-6 yrs. experience
Bachelor’s degree
Preferred Qualifications:
The VP planning director in the NY Brand Practice will drive strategic & creative thinking for some of the biggest brands in the world. Therefore we are looking for candidates who possess:
8+ years at top tier PR, marketing, digital or advertising agency
A diverse array of experience across multiple brand categories
A deep understanding of what it takes to drive people to action, and ultimately create a movement
A portfolio of brilliant insights leading to effective consumer-facing campaigns
Bonus: played a significant role in successfully establishing a new brand, leading a “Challenger Brand” to greater prominence, or reinventing an established brand so that it’s now flourishing again…should be able to speak to results
Enthusiasm for driving creative ideas that push boundaries and shape culture
Client-side experience and/or experience working with clients in an interagency dynamic
A finger on the pulse of media, news, and trending topics
Ideal Personality Traits:
Curious: About what makes people “tick”; has a keen interest in discovering insights into human behavior and going beyond what people say they think/do.
Leader: Can command attention and respect of direct reports, peers and clients.
Passionate: For breakthrough, media-agnostic ideas and effective brand-building.
Interested: In pop culture and media and how the two are interconnected.
Inventive: Wants to think, try and do new things
Collaborative: Works just as well with others as on their own.
Organized: Can multi-task, provide clear direction and keep everything on track.
Adventurous: Willing to get out there and talk to real people; not content to observe from behind a desk
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