Unilever is looking for a Regional Business Manager (RBM) to develop and execute new and innovative strategy for the Ice Cream Out-of-Home (OOH) channel. The primary focus will be placed on small format independent stores, convenience stores, recreation, leisure, travel, business locations and other national accounts in the NYC Metro market, the most important market for Unilever in the US in terms of size, visibility and investments. The NYC Metro market is one of the largest territories for the Ice Cream OOH channel, allowing you to have an immediate impact on the business!
Key Areas of Responsibility
• Manage the Distributor network to expand the availability and visibility of the full range of Unilever Ice Cream OOH products
• Be a change agent by challenging the status quo and motivate yourself and your team to break down barriers to success and continually improve business processes helping us obtain double digit growth in this market
• Strategically expand and profitably manage the freezer equipment program through the distributor.
• Manage distributor to meet volume performance requirements and, if not being met, develop and propose the corrective plan of action to the Area Sales Director.
• Develop relationships with and sell key regional C-Store accounts and buying groups (e.g. 7-Eleven FOA’s, relationships Central Park Conservancy, MTA, Airports, Museums etc.).
• Work with each distributor to introduce fundamental category management, business reviews, schematic development, POS/promotion planning (elements of the Perfect Store program) and trade budget planning disciplines.
• Build an annual region sales forecast loaded into the Unilever AMPs and updated monthly. Provide a monthly business update to each distributor.
• Develop presentations, correspondence, initiate prompt promotional payments and general administration.
• Work with distributor management, sales people and ride with drivers on an ongoing basis in order to train employees and facilitate proper execution of our sales plans in the marketplace.
• Execute National Account programs on the local/regional level, with assistance from the National Key Account Managers
Experience
• 5+ years of relevant sales and distribution experience
• Business development and account management experience required
• Consumer Product Goods experience
• Bachelor’s Degree required
• Bi-lingual a plus
• Digital and social media savvy
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