Director, Value and Access, DCV will be responsible for developing and implementing the short- and long-term strategy for national/regional payer and channel customers. Additionally, this position will develop strategies and tactics for US managed markets personnel executing programs for payers. The candidate will utilize portfolio expertise and managed markets experience to build an integrated market access strategy based upon the brand strategies and CSFs.
This position will report to the Senior Director, Value & Access, Diabetes. In addition, this individual will be responsible for transversally leading across diverse teams including US Marketing, Pricing and contracting operations, HCP and Consumer Marketing, manufacturing and logistics, and field sales.
Responsibilities will include, but are not limited to, the following:
1. Develop and implement Market Access strategic and tactical plans to support the Sanofi Diabetes current and future portfolio of products in alignment with brand plans and customer based plans including financial forecasts & analysis.
2. Develop marketing strategies, tactics and tools for use by account management access related initiatives.
4. Collaborate closely with national, regional and contracting account management; brand marketing; market research; sales management; legal; regulatory; medical; global marketing; global market access; corporate affairs and others to ensure appropriate understanding & implementation of Market Access Marketing strategies as well as drive opportunities to maximize tactical investment through partnering with these groups.
5. Collaborate with Health Economics and Outcomes Research (HEOR) team to develop strategies and tactics to support all Diabetes brands. This includes development of Value Propositions, Economic Analysis and Tools as well as Unbranded tactics to support communication of value across various formulary decision makers.
6. Collaborate with Market Analytics, Corporate Affairs and Market Access Team to monitor the competitive environment in order to identify opportunities with payers and patient access.
7. Lead the development/management of relationships with key stakeholders within above identified channels as well as lead identification of key business questions and key performance indicators to support measuring success of programs.
8. Prioritize, identify and implement Value and Access Marketing plan adjustments when necessary to respond to the dynamic Market Access market place and ensure alignment with Brand/ Market Access leaders on such activities, where appropriate.
9. Provide US Market Access input at all stages of brand development and decision-making.
10. Manage and optimize annual Market Access promotional budgets to ensure optimal marketing mix and proper execution through all account teams or non-field based approaches.
11. Develop and deliver presentations for management and internal and external audiences including senior management.
12. Provide leadership to the Market Access Marketing team members, including coaching, motivating, advising and developing team members.
This position will be remote.
Must be able to travel 40 – 60% of time.
Qualifications
B.A. or B.S. Degree with concentration in business administration, finance, marketing is preferred.
At least 5-8 years’ industry experience with 1 + years of in line marketing/channel marketing experience, preferably with at least 2-4 years of Diabetes experience
Qualifications
Advanced Degree preferred.
Account Management experience preferred, but not required.
Must demonstrate ability to transversally lead strategically, drive performance, build alignment, inform, negotiate and collaborate
Excellent written/verbal communication at all times. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations.
Demonstrate initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
Strong experience with strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
Must be able to conceptualize and articulate a vision for self and brand that energizes all functional areas and stakeholders
Proven team player with ability to frequently and successfully navigate cross-functionally with other Market Access teams and other Sanofi Departments
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