Reporting to the VP of Growth Marketing, the Director of Market Optimization and Planning is obsessed with understanding how national and local marketing is driving demand of online food delivery. He/she is eager to understand how our customer data/audience profiling, awarenessmetrics, broadscale tactics, hyper local activities, and emerging platforms are working together to drive new customer growth profitably. You're a team player who will is curious to leverage data and analysis to understand how offline and online marketing work together to drive site conversions and drive customer demand.
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Responsibilities include, but are not limited to:
Understand/Optimize the performance of marketing campaigns at both a national and local level by using channel metrics, site metrics and overall ordering behavior to drive strategic recommendations
Manage and forecast budgets to help identify opportunities to shiftmarketing investment to better performing channels or test new emerging channels
Responsible for forecasting monthly, quarterly, and annual acquisition goals by market, by channel and by brand.
Lead efforts to operationalize function-wide planning and measurement strategies and tools; developing scorecards, reports for senior management, and benchmark performance reviews
You Should Have
8-12 years of strong analytics and measurement experience, with a specific focus on direct response marketing and analysis
Strong quantitative and problem solving skills - supporting an ability to synthesize and distill large amounts of data into action plans.
Solid financial management and analysis skills. This position has significant influence in budget responsibility, and the successful candidate will have a demonstrated ability to optimize spend based on performance
Strong understanding of acquisition marketing operations, platforms and technology
Strong written and verbal communications skills and a demonstrated ability to effectively interact across business functions to deliver effective marketing programs
Must be detail-oriented, well organized, and able to lead cross-functional executions simultaneously
Very resourceful, reliable, energetic, and self motivated and knows how to have fun
A positive, team-player attitude and strong will to win.
Demonstrates previous experience of success in a similar position, and E-Commerce experience is a plus.
Ability to leverage insights to draw sound conclusions and translate them into actionable recommendations
Ability to communicate and build relationships with people at all levels
Bachelor’s Degree / MBA a plus but not necessary
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