The Sr. Director, Brand Management – Sport Fashion will build and lead a team in order to develop and define the UA Sportswear and US Lifestyle stories. Reporting to the President - Sport Fashion, this individual will work closely with cross-functional teams to develop key campaigns and activations for UA Sportswear and UA Lifestyle to reach defined target audiences. The Sr. Director will lead a team responsible for creatng the UAS voice through digital and social campaigns along with infuencer strategies, creative and PR. We’re looking for a strategic leader with a hands-on, “get it done” mentality.
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Create Unique Stories Aligned with Category Voice & Positioning – Partner with a cross-functional team with members from Apparel, Footwear, Accessories, Sales and other functional areas to create a clear positioning strategy and 3-year strategic plan for UA Sports Fashion (UA Sportswear and UA Lifestyle).
Category Strategic Marketing Direction - Own global brand management for Sports Fashion and develop category direction and strategy while leadng efforts in PR, media, digital/social media, sports marketing, retail marketing, events, creative, .com and retail direct stores.
Drive Go To Market Strategies – Develop and own all Marketing focused product and brand stories. Design rolling 18-month marketing plan tied to business plan. Align internal parties across product, sales, sports marketing and other cross-functional partners. Set and manage budgets for all touch-points.
Partner with Product and Merchandising Teams - Be an active, integrated part of the product team to ensure delivery of their business needs from a Brand Marketing standpoint. Have deep understanding of business objectives as well as key products and their USPs. Serve as the liaison between Product and Marketing assuring all Marketing touch points have the information they need to execute effectively.
Consumer and Business Analytics – Develop metrics to evaluate our effectiveness in reaching our defined consumers for UAS and UAL. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance.
Creative Management - Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all consumer touch-points. Serve as lead partner with external creative agencies.
Activation - Create architecture of "when & where the story is told" - selection & "flighting" of global campaign elements, developing points of view on both traditional (TV, radio, out-of-home, print) and new media (digital, social media, PR/entertainment, co-op). Partner with sports marketing on events and grassroots marketing on asset activation strategies.
E-Commerce, Retail & Wholesale support - Partner with UA.com (and global sites) and in-store marketing to win in-store and online at both UA retail and wholesale doors on a global basis.
Develop Influencer Strategy – Define influencers and activators in the market and leverage existing influencer relationships.
What do you need?
GET IT DONE – ACCOUNTABILITY Creates a work environment that allows Teammates to grow and assume more responsibility and decision-making authority. Takes ownership of departmental results, while fostering a culture of accountability among teams. Implements the organization's strategy in the business unit.
FIND A BETTER WAY – CREATIVITY & INNOVATION Takes risks and envisions the future, collaborating with others to generate strategies and bring new visions to life. Targets areas of opportunity for innovation that contribute to UA Brand evolution. Encourages others to experiment, take risks, and learn from mistakes.
WIN TOGETHER – COLLABORATION Acts in the best interest of others and UA. Leads cross-functional teams and projects that benefit UA. Leads by example in modeling an environment of trusting, cross-functional relationships and encouraging constructive feedback.
THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences when conducting business and interacting with others globally. Demonstrates comprehensive knowledge of global trends and the interconnectedness of different markets, adapting products and services to impact business unit's goals globally. Demonstrates an interest and willingness to consider professional opportunities outside one's own geographic area.
MAPTHE FUTURE – STRATEGIC VISIONING Communicates business unit vision in alignment with UA's strategic direction to gain support and motivate Teammates to build a sense of shared purpose. Applies knowledge of the business model to develop new strategies for the business unit, challenging assumptions and conventional thinking.
BULID A GREAT TEAM – BUILDING TALENT Maps out developmental roles and assignments for self and others to balance individual and cross-functional business unit needs. Provides one-on-one coaching to enable Teammates to hit performance goals and maximize their potential. Empowers Teammates to work together and with other teams to make decisions, providing mentorship and support when needed. Makes selection and development decisions with the organization's overall talent management strategy in mind.
MAKE THE RIGHT CALL – INTEGRITY AND ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
BA required, MBA is helpful but not mandatory.
Minimum of 10-15 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience
Experience within the apparel, fashion or lifestyle industries ideal
Proven track record of successfully building and leading a team, while still being hands-on
Established relationships at all levels, inclusive of the executive level, in the global marketing and fashion industry.
Prior experience working for a global company with a strong, premium brand and a distinct culture.
Experience working for either a start-up or high-growth organization is a plus.
Proven leadership skills in managing a strong, experienced and diverse team.
Experience conducting business and partnering with executives and staff in multiple regions globally, a plus.
Proven global citizen through travel and diversity of experiences.
What else is important for you to know?
Travel required, domestic and international, including some holidays and weekends.
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