This key leadership position reports directly to the Vice President of Ecommerce. The position has P & L responsibility and business ownership. The successful candidate will work closely in a collaborative manner with internal functional partners in Design; Analytics; Front End Development; Back End Development; and Customer Service to accomplish the common goals of the organization. He/she will also have direct oversight over certain key Digital Marketing programs. Specific programs to be managed will depend on the candidate’s background and experience and may be expanded over time.
Watch: Career Advice
• Manage the annual marketing planning process. Top down, bottom up and reconciliation of revenue and marketing spend by channel and month.
• Ownership of the marketing budget. Ongoing oversight and management of monthly marketing spend by channel. Constant monitoring of ROAS and ROI performance against established goals.
• Plan and coordinate execution of quarterly and monthly marketing calendar across all marketing vehicles- Digital Marketing; On Site; Social Media; Customer Loyalty/Referral Programs; and Print.
• Oversee Customer Acquisition and Retention programs.
o Cost per new customer and NTV.
o Oversight of customer loyalty and referral programs.
o Customer retention rates and strategies to improve.
• Work closely with Vice President Ecommerce on strategic roadmap and prioritization of Marketing Initiatives and Tactics.
• Deliver KPI's such as Visits; Session Conversion; Revenue per Visit; ROAS; Revenue; and EBIDTA.
• Drive ongoing process of site optimization and oversee creation, development, testing and implementation of projects.
• Lead a team of 3 to 5 comprised primarily of Marketing Program Managers.
• Management of brand assets, both Frames Direct and Designer, and deployment on site and across Marketing Programs.
• Management of vendor co-op funds and creation of semi-annual print catalog. Also oversight of other customer facing printed materials.
• Management of vendor RFP process, negotiations and onboarding.
• Lead monthly marketing review with COO.
• Collaborative engagement with Marketing counterparts at Essilor of America and other Essilor Ecommerce Global Business units to ensure seamless execution of broader corporate strategies.
Core Competencies and Skills:
● High level of proficiency in Excel including pivot tables and V-lookup.
● Strong project management skills.
● Understanding of customer data and how it can best be structured and utilized for marketing automation.
● Strong conceptual understanding and basic working ability in Google Analytics or similar analytics platform.
● Working knowledge of Google Merchant Center and Ad Words.
● Exceptional verbal and written communication skills utilizing tools such as Power Point.
● Intellectual curiosity. Never ending desire to learn new Ecommerce capabilities and tactics.
● Self-starter with a strong work ethic.
● Testing experience, both user testing and A/B Multivariate testing preferred.
Requirements:
● Background in Direct to Consumer marketing.
● 7+ years of experience and a track record of success in either Ecommerce (conversion optimization marketing) and/or Digital Marketing. Retail DNA.
● Prior experience managing direct report(s).
● Bachelor’s degree in relevant field, MBA a plus.
Send To A Friend
Posts
