Job Description:
The Director of Consumer Insights and Market Research will play a key role in developing the market research framework for the organization. The successful candidate will have a demonstrated track record of developing and overseeing research and customer segmentation projects with a strong focus execution excellence. Results will inform the BU’s strategic plan and initiatives, marketing strategies and campaigns, product development, and provide key insight into our customers. The successful candidate will have a demonstrated ability to balance strategy, design and execution.
Manage and oversee the market research and customer segmentation efforts for the organization including research on market conditions, Industry trends and consumer insights.
Perform simple to complex data collection and analysis to meet ad hoc business partner analytic needs
Manage the relationship with key industry research partners and share relevant third party research within the organization
Design and implement research projects from inception to completion including RFP management, vendor selection, prototype development, and execution excellence
Partner with key stakeholders to provide insight into data and develop actionable recommendations.
Analyze and present results and analysis to stakeholders at all levels of the organization.
Share insightful findings and raise the importance of their use in daily actions and tasks
Develop and deliver impactful presentations which demonstrate value of analytics to senior management
Job Requirement
Bachelor degree in business, marketing, data analytics or other relevant degree; MBA or other advanced degree a plus including additional research training/certifications.
Strong understanding of statistical methods, relational databases and marketing warehouses, campaign management, and statistical analyses tools
Proven ability to draw relevant insights and make concrete recommendations from quantitative and qualitative research data.
Proven ability to conduct or manage qualitative research methods such as focus groups or individual interviews. Experience with online focus groups and interview tools is also a plus.
7-10 years of relevant work experience in market research and customer segmentation. Financial and Insurance experience as asset.
Strong analytical and critical thinking skills including experience with survey design, execution and analysis of results
Ability to write questionnaires/reports/presentations based on research data and stakeholder input
Demonstrated experience in delivery and management of research projects
Possess a passion for digging deeper to discover research insights
Ability to work autonomously, but excel in team-based environment. Rely on extensive experience and judgment to plan and accomplish goals
Highly motivated with experience managing multiple projects under tight timelines
Exceptional written, oral, and presentation communication abilities
Competencies
Collaboration: Fosters productive working relationships to produce superior solutions, build beneficial networks, and achieve collective business goals
Compelling Communication: Expresses ideas and shares information clearly and concisely, modifies approach as necessary and conveys compelling messages and builds (rational/emotional) connection with others
Influence & Persuasion: Move others towards a position (point of view), with or without authority, by setting expectations, and communicating expertise and a compelling rationale with an enterprise-wide mindset.
Innovative Mindset: Encourages curiosity, generates ideas, experiments and takes calculated risks to improve the business.
Knowing the Business: Stays current on Manulife’s strategy, key priorities, capabilities and resources; appropriately translates knowledge of the industry, customer and business into new approaches and solutions.
Executing with Excellence: Sets challenging objectives and is focused on achieving results that are aligned with the organization’s vision; pursues excellence in planning and delivering sustainable results.
Adaptability: Effectively adapts and supports integrated change to achieve desired results; champions an environment that motivates and inspires necessary action with confidence during times of change.
Solution Focused: Owns problems through to resolution, makes timely decisions applies analytic/systematic reasoning to positively impact team results, organizational performance and the customer experience.
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