Recognized as an external thought leader within a strategic function or discipline. Influences the strategy to address internal or external business and regulatory issues. Proactively identifies and solves the most complex problems that impact the management and direction of the business. May participate in the development of the product or business strategy. Leads multidisciplinary projects or initiatives. Progression to this level is typically restricted on the basis of individual capabilities and business requirements.
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Provide leadership and direction in product marketing research trends and benchmarking analysis for the most complex company’s markets, competition and product mix versus the competition (e.g. Product Marketing, Strategic Marketing, Technical Marketing)
Directs the collection and use of market sizing and segmentation data in the BU strategy and marketing process.
Recognized as the 'Guru' or external expert in technical market trend analysis and conducts pricing/margin analysis
Directs the development of product forecasts and financial plans including cost reductions, margin maintenance and return on investment goals
Directs and leads the field teams with direct marketing of key products to key accounts
Directs the collection and analysis of data for Red Team use plus annual and quarterly Business reviews
Focuses on KPU growth by tracking and analyzing data.
Leads product adoption strategies and key to defining product development priorities
Functional Knowledge
Recognized as “guru” or external expert in a function
Demonstrates broad and comprehensive expertise in leading-edge theories, techniques and/or technologies within own field
Business Expertise
Influences internal/external business and/or regulatory issues that have an impact on the business
Leadership
Leads highly visible multidisciplinary project teams or initiatives; provides thought leadership
Problem Solving
Proactively identifies and solves the most complex problems; uses ground-breaking methods to think beyond existing solutions
Impact
Impacts business direction through the development of innovative services or products
Interpersonal Skills
Negotiates with senior management, customers, regulators or vendors to influence decisions
Qualifications
Education
Bachelor's Degree
10 - 15 Years of Experience
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