What You'll Do
• As a world-class leader of our Services Marketing group you will be responsible for assessing current and future market conditions, services messaging, positioning, and changing customer/prospect dynamics
• You will create and communicate a market position that is differentiated and defensible
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• You'll create, execute and maintain the strategic marketing plan
• You will be responsible for creating and executing on impactful content targeted to specific audiences covering IT professional, managed and support services
• You'll partner with cross-functional core stakeholders within both services product management, ESM content and field teams to lead the services direction, facilitate key decision points on services
• You must understand market share, competitor’s marketing and sales program activities. Analyze and ensure differentiation in the services market in the region
• You will track content performance indicators to continuously improve the quality and relevance of content in the field
Who You'll Work With
The vision of Global Marketing and Communications is to be an innovative leader in real-time, personalized marketing and communications. Our opportunity lies in creating unified, omni-channel, digital and human experiences.
Who You Are
• 15+ years of experience in product marketing in a high tech role, specifically as relating to product and services marketing, sales, customer, competitive and market intelligence
• Broad technology awareness balanced with an intellectual curiosity for the new and how services can promote and sustain their adoption.
• A leader who has built world-class teams
• Ability to demonstrate awareness of the latest marketing trends (outward focused)
• Ability to collaborate, lead and work under pressure in a fast-paced matrixed organization
• Strong writing and presentation skills; ability to create content or presentations that are clearly written and succinct, comfortable presenting to small groups, internal stakeholders, and external communities including analysts, press, partners, and customers
• Experience in working with sales and channel teams
• BA/BS degree required. Master or MBA a plus
• An established track record of developing impactful marketing content from conception through to execution for at least two types of ITS services.
• Highly creative with a proven ability to develop and manage engaging and original campaigns through different channels.
• Experienced in all stages of creating a successful content campaign (i.e. planning, strategy, execution and distribution).
• Comfortable collaborating with global/regional/local colleagues as part of a physical or virtual team
• Self-motivated and has the ability to motivate and influence others
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