Director Marketing Innovation Equipment Foodservice PepsiCo White Plains

Job Description: • 2-minute read •
The Equipment Marketing Director, will lead the development all customer engagement vehicles that coincide with the launch of all NextGen equipment offerings (Spire, Hello Goodness, Craft / Next Gen, NCB, e.g. Hydration Station, coolers, mobile payment / authentication).
The marketing leader also partners with the Global Beverage Group (GBG) Design function to create engaging equipment and destination designs.
Partner with Strategy and R&D to align senior management on the vision for equipment in the future.
Devise multi-year equipment strategy.
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Develop and execute multi-year equipment beverage development plan(s), including product solutions (sustainable propositions that deliver against the strategy), design solutions (comprehensive activation support materials that deliver against psychographic needs) and equipment solutions (supporting in-store activation, functional superiority and operational improvements). Measures would include testing against innovation targets as well as rollout and adoption targets.

Qualifications:

Transformational thinking and leadership - embraces change, challenges and risks
Multi-disciplinary interest/capability, a la PepsiCo innovation roles
Highly skilled Marketer with demonstrated creative and content strengths
Sophisticated thinker who can lead a Marketing 3.0 change agenda
Foodservice experience; beverage experience, CPG preferred
Leadership skills; must be able to command respect of multifunctional stakeholders
Strong analytical skills: ability to build plans from strategies
Excellent communication skills
Strong planning/organizing skills: capable of managing major projects simultaneously
Cultivates and develops talent within and across teams
Able to make decisions and solve problems
Interest in international markets/cultures
Advanced degree preferred
Ability to travel internationally

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