Crisaborole is an exciting new asset, recently acquired by Pfizer in the acquisition of Anacor. Crisaborole may represent a true paradigm shift in the treatment of pediatric Atopic Dermatitis and can establish Pfizer as a category leader in medical dermatology, a strategic imperative for the I&I group.
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They will partner closely with internal colleagues to form strong relationships with patient advocacy groups to truly represent the patient voice thereby establishing Pfizer as a Leader in Medical Dermatology amongst patients and caregivers. Further to this, they will be driven by excellence towards developing a value proposition to patients, caregivers, healthcare professionals and global payers that clearly articulates and highlights the unmet needs in the treatment of mild to moderate AD.
In addition, the successful candidate will lead the operating plan, be responsible for global supply and budget management.
This position will report to Lisa Desiderato, Senior Director Crisaborole Global Team Lead, I&I Marketing.
Responsibilities
Lead the development and implementation of the short and long term strategy for the Atopic Dermatitis patient and market development plan that clearly articulates and highlights the unmet need in the treatment of mild to moderate AD for patients, caregivers, healthcare professionals and payers.
Establish a Patient Centre Of Excellence by deeply understanding the patient journey and identifying actionable opportunities. Develop above country/region innovative marketing campaigns/promotion and patient support services with rich country collaboration that can be adopted by countries. Lead the development of the patient market analytics plan.
Drive organizational commitment to patient centricity.
Partner closely with internal colleagues to drive the patient and market development plan and the brand’s value proposition.
Management of agency and budget.
Develop and maintain strong relationships with all key functions and regions, including medical, legal, finance, regulatory, market research, corporate affairs and public affairs, GH&.
Be a team player, be patient focused and Own it. Drive a high performance OWN-IT culture by fostering innovation, customer focus, personal accountability and a commitment for results.
Qualifications
Marketing
• Minimum 10 years pharmaceutical, biotechnology or medical device industry experience within marketing, strategy, new product launch or business development.
• Global or Regional/Country Marketing.
• Willingness to challenge the status-quo, strong communication, confidence & flexibility in multi-cultural setting.
• Successful track record of delivering commercial growth and driving performance through teams.
• Ability to liaise with many different functions and colleagues and lead by influence effectively to implement strategies with internal/external stakeholders.
• Demonstrated strong analytical skills, including capabilities for uncovering deep customer insights, and acting upon customer needs.
• Experience representing opportunities and brand plans to senior leadership.
• Hands-on experience leading communication platforms, managing agencies and/or other related projects.
• Experience interfacing/collaborating with Regulatory, Medical, Legal and other functions.
• Prior experience in Inflammation & Immunology is a plus, but not required.
• BA/BS - degree required. Advance degree preferred.
Financial acumen
• Building and monitoring brand budgets.
• Building forecasts and operating expenses.
Core Competencies and Skills
Business Acumen
• Understands and utilizes economic, financial, and market data to assess business strengths and weaknesses, identify key issues, and develop strategies and plans.
Broad Business Perspective
• Understands the business models and processes of all major functions of the Pharmaceutical / Biotech business (R&D, Manufacturing, Sales, Marketing, Legal, Finance, etc) and how these functions interact with each other.
Developing Strategic Relationships
• Using appropriate interpersonal styles and communication methods to influence and build effective strategic relationships with, teams, departments, or outside organizations (external vendors, alliance partners, etc) to help achieve business goals.
Persuasive Communication
• Interacts with others in a way that gains commitment to action, ensures clarity, and creates common goals.
• Presents a fact-based case – employs meaningful data and concrete examples; provides clear explanation of relevant facts and presents a well-prepared and logical case;
• Adjusts to the audience – Frames message in line with audience experience, background, and expectations; uses terms, which are meaningful to the listener.
• Engages the audience – Keeps the audience engaged through use of techniques such as analogies, humor, illustrations, proper grammar, body language, and voice inflection.
• Ensures clarity – Seeks input from listener(s) to ensure understanding; presents message in different ways as needed to enhance understanding.
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