The position of Media Director Brand Strategy will drive strategic vision and oversee media strategy and planning that drives brand consideration for XFINITY. The ideal candidate will have a strong mix of traditional, digital and social experience; and can communicate simply and clearly the path to exceed our business expectations and brand favorability. The Media Director will be well versed in developing strategies that incorporate emerging trends and developments, as well as participate in creating outstanding work that results in success.
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Core Responsibilities
- Develop media objectives, strategies and overall plan direction to drive brand awareness and consideration for XFINITY via all media channels including, but not limited, to display, broadcast, publishing, out of home, social, mobile
- Develop approach to build joint business partnerships with key media partners that drive efficiencies, create innovation, and enables organization to be future ready
- Develop plans based on consumer insights, audience segments, business and brand objectives to deliver cross platform media strategies throughout the consumer journey
- Drive total market approach to media that incorporate key audience segments
- Ensure strategies that align with latest consumer and media trends and emerging technology
- Understand and deliver against key success metrics throughout communications development
- Provide reporting and share results during and after campaign execution
- Steward multi-million dollar media budgets across all media types
- Manage media agency to develop media strategies and plans that align with business objectives; track campaign analysis, optimization and reporting
- Develop and grow direct relationships with key media vendors
- Partner with Brand teams to ensure coordination of media with creative efforts, content and experiential marketing, and partnerships to maximize impact
- Partner closely with Activation and Stewardship teams to ensure flawless execution of all media campaigns
- Experience managing large scale brand budgets
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties as assigned
Education and Experience
- Education Level-Bachelor's Degree or Equivalent
- Communications / Public Relations
- Years Experience Generally requires 10+ years of related experience
- Experience with media measurement technologies including marketing mix modeling and media attribution solutions preferred
- Advertising agency, broadcast or cable media planning experience preferred
- Excellent analytical, quantitative, organizational and prioritization skills
- Collaborative and empowering approach to team and project leadership
- Self-driven, confident and analytical
- Must be a problem solver, innovative, proactive and a strong team player
- Proficiency in Microsoft Excel, Word, PowerPoint, etc.
- Strong written and verbal communication skills
- Authoritative, leadership presence and presentation skills
- Ability to prioritize and organize issues/projects
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