This exciting position, reporting to the Vice President, Global Marketing, is responsible for all outbound marketing activities for Tremor Video’s cloud-based Seller Platform to ensure optimal industry awareness and sales adoption.
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We are looking for an excellent communicator and cross-functional collaborator with the ability to use sound business judgment to balance strategic and near-term deliverables to achieve aggressive growth objectives. The ability to grasp and translate technical capabilities into customer benefits is a must.
What You’ll Be Doing...
This role will lead:
Development of product positioning, messaging, and sales tools that differentiate Tremor Video’s Seller Platform, addressing both publishers and app developers (licensing/integrating our software) as well as DSPs (who want to tap into our SSP)
Creation and execution of strategic, long range marketing plans
Implementation of all go-to-market planning
Creation and execution of breakthrough marketing programs that drive interest and adoption among new and existing customers
Systematic tracking of feedback from the field in order to optimize sales stories, programs, and materials accordingly to maximize success
Keeping business stakeholders up-to-date on all initiatives, results, next steps
You will also work cross-functionally to support:
Demand generation: paid, earned, and owned marketing programs that drive demand for our products, grow our database
Lead generation: employing inbound marketing techniques/automation tools; Work closely with sales on building and nurturing database to power digital marketing
PR -- Serve as a key liaison with PR/Corp Marketing, ensuring appropriate and consistent air cover messaging in support of seller platform positioning
Content Marketing – help ensure narrative/content plan to support the platforms best represents customer and general market needs/pov
Website/blog: providing POV, curating/refreshing content as needed
Ongoing competitive intelligence: to ensure we message and compete effectively
Customer Evangelism -- Attract and develop customer evangelists who can be advocates of our solutions on behalf of the company
You…
10+ years of experience in b-to-b advertising/tech marketing, digital advertising, agency or technology companies
BA, preferably in Business or Marketing; MBA a plus
Experience developing and managing an annual plan and budget
Strong understanding of ad tech industry and/or programmatic advertising (display, video, etc).
Strong understanding of digital publishers, mobile app developers and other content owners and distributors..
A keen understanding of how the advertising industry works (key influencers, events, trades, etc)
Relevant supply-side (SSP) platform experience
Familiarity with Salesforce CRM and marketing automation tools a plus
Excellent time management skills. Ability to work on multiple projects simultaneously under tight deadlines and manage expectations of all stakeholders
Very strong written communication skills; exceptional presentation skills (visual design oversight, talk track development & oral presentation)
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
Client-side (publisher) experience is a plus
Bachelor’s degree
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