The Creative Agency within Columbia Records is responsible for:
Creating nontraditional marketing exposure for album launches.
Driving incremental revenue opportunities for the label.
Leading cross functional marketing efforts across the label.
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New Business Development.
Non-traditional digital partnerships.
Development of long-term platforms for music integration and exposure.
Integrated brand promotions.
Tour sponsorships.
Licensing for use of Columbia’s music in film, television, ads, video game and other content projects.
Responsibilities:
Partner with SVP of Department to assist in strategy and oversight of Brand and Licensing team.
Innovate client facing strategy and creative to integrate Columbia artists into brand partnerships.
Devise presentations/pitches for Columbia artists to brands and studios.
Oversee marketing and presentation materials, devise pitches to clients.
Liaise with all Columbia departments to brainstorm artist partnerships.
Identify and develop meaningful relationships/partnerships for Columbia Records and our artists within the film, television, advertising, brand and digital development communities.
Actively solicit and pitch Columbia's frontline repertoire to potential partners and key decision makers.
Work with artists/management teams to connect them to brands, producers, directors, etc.
Create and develop interesting and compelling ways to license label/artist priorities.
Create events designed to highlight the talent of our artists to prospective partners (i.e. showcases, listening sessions, social events, etc.).
Building key relationships within Sony Music and within Sony overall to best use resources to the advantage of Columbia Records.
Qualifications:
Bachelor Degree or equivalent experience (JD or MBA desirable). At least ten (10) years of experience within the music/entertainment/media/advertising industry.
Must have established relationships with music supervisors, ad and media agencies, producers, directors, brand partners, etc.
Must have impeccable presentation development skills (videos, decks, one sheets).
Broad base of business contacts in a variety of consumer product, retail, digital and/or service categories also desirable.
Possesses rigorous analytical and quantitative skills.
Strong client management experience with the ability to interact effectively with C-level executives.
Experience in reading contracts and understanding legal terminology is strongly preferred.Ability to communicate effectively with clients, artists, managers, and colleagues.
Must have an interest in and knowledge of Columbia artist’s repertoire.
Knowledge of Microsoft Office (particularly Outlook, Word, Excel), Itunes, and QuickTime Pro; Databases including GCLS, FTD, Digital Exchange, AOMA preferred.Must have the ability to negotiate and CLOSE deals.
Must be a self-starter who is creative and energetic but also business minded.
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