Email manager will lead an email operations team. Build email operations team as an email marketing center of excellence and optimize to drive highest email open rates, click through rates and registration form complete rates.
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Optimize messaging based on audience, time of day/day of week send, subject lines, list management and design in order to drive significantly increased review volume.
Ensure all campaigns tagged in order to enable end to end tracking. Partner with stakeholders to understand audience segments and tailor campaigns to those segments.
Partner with stakeholders to ensure tracking is instrumented across sites and channels to enable optimal reporting and analysis.
Qualifications
Bachelor’s Degree required, MBA preferred. Focus areas in Business, Marketing, Analytics, etc.
5+ years’ experience in a Digital Marketing role, with some experience in email marketing
Experience developing organizational structure to support email marketing initiative (such as building an Email Marketing team)
Experience working with email marketing technology such as Marketo, Eloqua
HTML coding
Copywriting or design experience preferred
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