The Director of Digital Innovation and Mobile Acceleration is responsible for leading new digital partner, product and content strategies to deliver growth across the Pepsi Beverages portfolio. The Director will be responsible for setting the Pepsi Beverages digital marketing vision and developing brand specific digital innovation pipelines, grounded in a test and learn approach to deliver on key business goals. This includes developing existing and identifying new social and mobile media partnerships to ensure Pepsi Beverages brands stay on the cutting edge of innovation. The Director of Digital Innovation & Mobile Acceleration is also responsible for building a robust learning agenda that supports our mission of elevating marketing capability across social media and mobile. Solutions span the entire Pepsi Beverages portfolio to deliver on brand and commercial goals.
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Develop and execute a pipeline of digital innovation spanning new platforms, products and content approaches to deliver against key Pepsi Beverages brand and commercial goals
Build strategies and solutions to improve digital marketing effectiveness across Pepsi Beverages brands
Develop digital media activation and execution playbooks for Brand and Commercial partners
Build strong partnerships with top digital media platforms and agencies to unlock innovation
Partner with consumer insights team to identify innovation opportunities across consumer path to purchase
Quarterly delivery of digital trends and best in class programs across brand and commercial teams
Define metrics and analytics baselines for digital engagements in pipeline
Support data informed marketing and the PepsiCo Data Management Platform governance and utilization across the marketing organization
Support annual organization priorities determined by US Beverages CMO to drive digital expertise across the Pepsi Beverages marketing organization
Leads two direct reports and influence multiple stakeholders across the organization
Qualifications:
8-10 years digital media and content experience
BA required; MBA preferred
Proven people leadership capability
Prior digital innovation experience a plus
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