Reporting to the VP, US Marketing for Personal Care this position is responsible for leading, managing and executing commercial marketing strategies across the assigned portfolio (Revlon Haircolor or Revlon Beauty Tools/Mitchum Anti-Persperant), with the aim of driving and achieving annual business plan targets in market share, net sales and profitability.
Watch: Career Advice
This role is responsible for designing effective commercial strategies and impactful, marketing programs and promotions across the assigned portfolio. Works closely with internal cross functional teams such as US Sales, Global Marketing, Media Planning, and Global Knowledge and Insights team; as well as external agencies to ensure strategic connection and consistency with Revlon brand equity and positioning.
The role has broad discretionary authority over the company’s day-to-day marketing operations, as well as the authority to recommend and approve administrative and personnel actions. Responsibilities include leading, recruiting, training and managing a team of 1-2 direct reports.
Major Duties:
Marketing Strategy
Develops comprehensive Marketing strategies and insights that will drive the achievement of annual business plans Analyzes consumer research, own & competitive marketplace dynamics, consumption data, media trends, trade and channel levers, and profitability to create strategic marketing support plans establishing strategic direction in the following areas:
brand portfolio mix
pricing
distribution
in-store and direct to consumer promotional plans
advertising and media (includes traditional media, digital, social media, search and out-of-home and influencer content development
o Identifies growth opportunities, develops market entry criteria and sizing for new products and opportunities.
o Lead strategy and development for customizing national marketing plans to meet key US Region retailer needs
Accountable for the implementation of all marketing programs, from concept to execution. Includes:
o Managing and supervising direct reports for the on-time delivery and execution of marketing initiatives.
o Evaluating and approving plan recommendations from external (Media, Advertising, Promotional and Social Media agencies) and internal (Public Relations, Global Knowledge and Insights, Media planning) cross-functional teams.
o Working with global marketing, external agencies and US Sales leads to ensure strategic connection between global brand strategy and commercial execution Evaluating marketing strategies and programs to ensure compliance with brand equity guidelines, company policies and procedures
o Leading monthly US Commercial Team meetings with US Mktg, Demand Planning and Sales to present and review key marketing initiatives and recommendations.
o Analyzing in-market performance, media results, and promotional results vs. established KPIs and goals, applying learnings and providing recommendations for ongoing strategy and plan optimization to increase sales.
o Develop recommendations for contingency planning for go to market strategies.
US Portfolio Management
o Translate portfolio management into strategy and execution for in-store presentation across 35,000 doors.
o Key resource lead for on-going marketing insight needs of the US Sales teams in the areas of Joint Business Planning, Customer Sell-In Meetings and Joint partnerships
o Build strong working relationships with key cross-functional partners, including Media Planning, Global Knowledge and Insights Team, Public Relations, Sales Program Management, Finance, Demand planning and Operation and External agencies (Media, Social Media, Promotions, etc).
o Primary interaction
o Media and Advertising Agencies
o Global Marketing
o Global Knowledge and Insights
o Media Planning
o Public Relations
o Customer Team: Business Unit Leaders andCustomer Business Managers
o Finance
o Demand Planning
o Operations
Manage team of one to two marketing professionals
o Provide leadership and direction to the team to enable US market success for Revlon
Knowledge & Skills Required:
A minimum of 8-10 years consumer brand marketing experience, with an understanding of the key retail marketing levers.
In-depth knowledge of Retail and/or Cosmetics, Personal Care industries
Experience translating macro market trends into retail solutions
Experience analyzing and developing strategies using all elements of marketing mix (360° Marketing)
Understand cost structures and P&L implications of building programs.
Demonstrated leadership capability
Strong organization skills with a proactive attitude and ability to troubleshoot.
Strong interpersonal skills and ability to work with a wide range of cross-functional teams.
Ability to interact with all levels of management.
Strong communication skills to persuade others, articulate a point of view, and set direction.
Strategic and visionary thinking.
Excellent time management skills including the ability to manage multiple priorities to meet established timelines.
Strong computer skills including all MS Office applications.
Strong knowledge of the personal care category or consumer packaged goods industry preferred
Superior knowledge of the business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Qualifications
Education
Required
Bachelors or better.
Preferred
MBA or better.
Send To A Friend
Posts
