We are seeking an experienced, execution-oriented manager to build and lead our new Merchandising team. This individual will head our growing Merchandising team, tasked with fueling our multi-channel marketing efforts, informing our course content acquisition roadmap, and making sure that our students are exposed to the diversity of Udemy’s course catalog and discover the perfect course for them. You’ll need to be exceptionally versatile -- strategic enough to establish our overall merchandising strategy and processes, analytical enough to synthesize data into actionable customer insights, and empathetic enough to get into the heads of our students and relentlessly improve their discovery experience.
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KEY RESPONSIBILITIES
Build and lead a team of vertical merchandisers, establishing efficient processes to learn fast and deliver predictable revenue results.
Deeply understand the qualitative and quantitative performance of Udemy’s 40,000 course catalog, obsessing about the fit we’re delivering between students, courses, and marketing channels.
Analyze site metrics and synthesize campaign performance across marketing channels (email, paid acquisition, SEO, affiliate, etc.), leveraging that information to help steer our content acquisition strategy (i.e., what should the performance of today’s courses and campaigns tell us about what new topics or courses our customers need?).
Work cross-functionally across our growth marketing, brand, product and content acquisition teams to push forward strategic projects and make sure that we’re getting the right course in front of the right students at the right time via the right channel.
Work closely with our Discovery Product team to identify and scope new search, browse and merchandising features to help the team more effectively promote our best courses.
Develop creative cross-channel campaigns and integrated marketing plans to bring cohesion to day to day performance marketing and brand awareness initiatives.
QUALIFICATIONS
Bachelors degree (or equivalent) required, and MBA preferred
Minimum 5 years of relevant experience in a merchandising leadership role for an ecommerce or content business, multi-channel marketing, technology, management consulting or finance.
Demonstrated track record of delivering revenue results, balancing a data-driven marketing approach with high quality standards and a sense of what it takes to deliver an exceptional customer experience.
Structured thinker and highly analytical, comfortable using data to identify actionable solutions from ambiguous situations. Knowledge of SQL a big plus.
Experience in both setting the merchandising strategy, as well as getting your hands dirty on execution.
Resourceful and creative; able to conceive and execute engaging integrated, multi-channel campaigns.
Exceptional project management, communication (written and verbal), and problem-solving skills, including the ability to get things done across teams and geographies.
Proven ability to build and manage a team that moves fast and learns faster.
Experience at a high growth stage company preferred.
A passion for online education and a commitment to Udemy’s mission.
WORK STRUCTURE & COMPENSATION
This role is based out of Udemy’s headquarters in SOMA, San Francisco. Compensation includes full time salary, equity compensation plan, and competitive benefits (including healthcare, commuter benefits and an unlimited vacation policy).
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