This position holds strategic and executional ownership of the company's performance media investments and search engine optimization (SEO) efforts that drive traffic and revenue on Levi.com and Dockers.com. This role involves managing a multi-million dollar media budget and working closely with cross-functional team members as well as external vendors.
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Paid Media Strategy and Planning
Develop a comprehensive online marketing strategy in partnership with key stakeholders geared towards driving direct revenue, lead generation, customer acquisition and customer retention
Manage portfolio of performance marketing channels including paid search, comparison shopping engines, affiliate, display/retargeting, paid social. This includes channel strategy, KPI setting, media planning, forecasting, creative development, budget allocation, analysis, and ongoing optimization efforts.
Translate business needs into media strategies. Collaborate with merchant, site creative team, CRM and other eCommerce partners to identify opportunities. Partner with cross-functional marketing teams, including Brand and Retail, to drive aligned consumer experiences and identify opportunities for operational and performance efficiencies
Own forecast and revenue target driven by acquisition channels
Paid Media Execution and Analysis
Manage day-to-day agency relationship, including media briefings, creative / messaging direction, and tracking to KPIs
Project manage execution of marketing plans in partnership with agency and cross-functional partners
Partner with product and engineering to build new capabilities to enable digital marketing
Manage and mentor a team of two acquisition marketing team members
Create weekly, monthly, and quarterly reports to evaluate performance against forecast
Manage budget and payment processes
SEO Strategy and Execution
Partner with agency to develop SEO strategies including content development and backend optimizations
Define requirements and tasks; partner with marketing, product and engineering teams to execute implementation of SEO strategies
Monitor and evaluate organic search results and performance to improve rankings
Test-Learn-Scale
Use data and analytics to identify opportunities for optimization and form hypotheses to test
Design, execute, and analyze tests to optimize performance; scale winners
Identify growth opportunities and emerging media trends. Pilot new tactics.
Qualifications
5+ years’ experience in a consumer facing digital marketing role, preferably in an eCommerce environment. Hands-on experience with key performance marketing channels. Experience managing agencies to deliver results. Proven record of managing a sizable budget and building marketing programs at scale. Experience using web analytics tools such as Omniture / Site Catalyst.
Energy and enthusiasm to drive high-growth business. Must be self-motivated, proactive, and flexible.
Top-notch project management skills with the ability to manage multiple tasks involving internal and external partners
Excellent written and verbal communication skills; strong interpersonal skills; ability to influence all levels of management
Strong analytical and problem-solving skills. Must be excellent at using data to power marketing decision-making
Ability to manage and prioritize multiple tasks and adapt to a changing and fast-paced environment
Passionate about apparel and eCommerce
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