Partnering closely with the Director, the Integrated Marketing Manager is dedicated to the success of a business group’s marketing initiatives across all regions and channels. The Director is focused on a multi-year outlook and strategy (to which the Manager contributes), whereas the Manager is focused primarily on setting annual strategies and quarterly deliverables, serving as the strategic driver for the business group-specific marketing plan. The Manager then works with the Marketing Core team, who is responsible for driving activation and regional execution, to provide input and approval on key marketing deliverables.
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The Integrated Marketing Manager will be responsible for the following:
Marketing Leadership in Business Engagement
Serve as a primary point of contact, along with the Director, for all marketing functions on a given initiative/program with Business Groups and other Dolby teams as appropriate
Develop strong relationships with Business Group counterparts – advocate their plans, priorities and perspectives within Marketing
Build a strong understanding of his/her assigned markets, Dolby’s business interests in those markets, and our short and long term product strategies in them
Provide upstream input into product development and go-to-market planning based on market and consumer insights
Partner with the Business Group to develop product and audience specific value propositions
Work with Director to lead Marketing’s engagement in trial and business development activities to secure and on-board new Dolby partners
Marketing Strategy and Planning
Partner with the Director to translate business initiative goals and metrics into marketing initiative strategies, goals and metrics
Communicate (with support from the Director) Marketing’s initiative strategies, goals and metrics across the Dolby organization; works with Core Team to build out annual program plans and budgets
Lead a data driven management model, where they will Drive the measurement, analysis, and report-outs on program success and the on-going program reviews and updates to Marketing and Business Group leadership.
Mine primary and secondary market research and where appropriate, helps drive primary research, to surface insights and apply them to marketing strategies
Share insights and drive Core Team discussions on ongoing prioritization and investment, while workingcontinuously with the Core Team to optimize marketing plans throughout the year, and recommending appropriate modifications where necessary.
Lead quarterly competitive analysis, and disseminate results to Dolby teams
Program and Creative Development, Activation Oversight
Partner closely with Core team members to guide and approve the development of exceptional marketing programs that are on-strategy and deliver the Marketing goals
Support the Director in overseeing product initiative brand strategy and for approving the product positioning and messaging frameworks developed by the Brand Team while also partnering with the creative team to develop and approve creative strategy
Work with Project Managers to ensure management of timelines, resources, and expenses
Approve ‘fit-for-business’ for all outbound marketing deliverables and communications where he/she willrepresent the voice of the business group in ensuring that any content or materials are on strategy.
Keep abreast of campaign status; ensure campaigns are successful and intervene as needed to course-correct, helping to resolve issues and escalating as needed
Cross-Functional Marketing Integration
Foster a collaborative and innovative working environment, partner effectively cross-functionally, within Integrated Marketing, and across the broader Marketing team to ensure initiative/program success
Evangelize the brand and major corporate marketing initiatives
Identify best practices including plans / insights / assets that can be leveraged in other markets or initiatives
Qualifications
BA required, MBA preferred
5+ years experience in product marketing and marketing strategy, developing successful marketing plans and participating in integrated marketing efforts (preferably for a global technology company)
Experience in understanding complex ecosystems and ability to create marketing solutions based on tradeoffs / implications inherent in that ecosystem
Experience in multiple aspects of marketing mix and how to apply these elements to achieve business goals globally – may have background in one or more COEs
Expertise in multichannel marketing
Collaborative, articulate, strong communicator who can build strong relationships with and influence all levels of the organization, including leadership
Detail-oriented, rigorous and metrics-driven – able to influence/build credibility through facts and data as well as relationships
Sets clear expectations, and manages up/down equally effectively
Flexible and adaptable – able to evolve personal style, techniques and solutions as needed in a fast-paced, dynamic and often ambiguous environment; role will require frequent re-prioritization, quick thinking and agility
Globally and culturally savvy – able to work effectively cross-functionally and around the world – including building strong relationships remotely
Experience in working with marketing agencies
Biased towards growth – reaches beyond the scope of the traditional “marketing” role to take on new challenges and lead areas
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