Lead the management and development of long-term marketing strategies and property planning for assigned Nickelodeon franchise properties. Responsible for the development and execution of cross-business marketing programs to support key franchise property initiatives, with a particular focus on consumer products trade and consumer support.
Responsibilities
Support Vice President in the development and implementation of strategic plans to grow key franchises, with a particular focus on consumer products business.
Responsible for short and long term planning for assigned properties. Direct the management of assigned properties’ marketing and planning materials for internal purposes (e.g. property plans, one sheets, property calendars, property strategy presentations).
Represent the Nickelodeon brand and properties’ POV for any and all cross-business initiatives, ensuring strategic and creative consistency. Work closely with all internal departments: programming, production, Nickelodeon creative teams (Creative Resources, Advertising, Promotion, Experience Design) integrated marketing, press, consumer products business teams, digital, recreation and Content Distribution and Marketing.
Lead planning and execution (with internal partners) of all property specific consumer events and beyond: NY & SD Comic-Cons, Macy’s Thanksgiving Day Parade, etc.
Lead ideation of short-term marketing plans to support key initiatives (including media and advertising campaigns).
Partner with social leads to ensure optimized editorial calendar meets goals for ongoing property support, CP sales, campaigns, and IM.
Provide property and Brand insights based on research and best practices.
Partner with Consumer Products Lines of Business and Retail Marketing teams to ideate and plan retail & product initiatives that are consonant with the overall corporate priorities.
Serve as the point person for positioning and property planning to internal and key external partners.
Direct the management of the property marketing budget, ensuring effective and economical allocation of resources.
Lead the creation of cross-department presentations and resource materials.
Supervise any support staff such as Coordinator.
Basic Qualifications
7-10 years’ experience as a leader with excellent marketing and people management skills.
Experience working within a television network or major consumer products company preferred.
Consumer marketing experience, preferably in kid and/or entertainment related marketing, including involvement in the development and implementation of major marketing/advertising initiatives.
Proven track record as a strategic and creative leader in these areas.
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