Good-for-you products represent one of the fastest growing categories in the food and beverage industry. We operate from a position of strength in this segment in globally, based on our strong brands and innovative products across Quaker, Tropicana, Gatorade and Naked in the United States and abroad.
More importantly, we have an opportunity to accelerate the growth of these businesses and grow PepsiCo’s share of emerging categories in the years ahead.
To achieve this, senior director, Fruit and Veg Innovation, will be tasked with leading our global grains innovation agenda through identification of key consumer trends and working with lead markets to align on the commercialization. Additionally, this individual will help drive greater efficiency across the global grains business through sharing of critical learnings and leveraging R&D and consumer insights across markets.
This individual will need to blend strong internal capabilities with creative, external perspectives. The successful candidate will champion new initiatives that demonstrate breakthrough thinking that will drive critical growth across the grains category globally.
Partner with Tropicana Brand team to define innovation strategy and set the 3+ year vision, strategy, priorities and process for the portfolio
Identify innovations needs for each market/cluster situation
Leverage brand positioning, key consumer insights and R&D breakthrough to define priority innovation platforms
Lead innovation projects – business case, sizing, partnering with lead market(s), and development of the innovation (product, pack, branding…)
Create an innovation framework and develop the innovation pipeline
Align with R&D to ensure a robust feed into the innovation pipeline
Help innovation launches in key geographies by supporting the local teams, especially China and US, as key growth markets with nascent local teams and capabilities
Ensure best practices are implemented and the highest quality of suppliers are leveraged across platforms from testing to commercialization
Develop guardrails on how innovation is to be handled, including the alignment process with-in the organization and how projects should be prioritized
Work with Corporate and Nutrition category Strategy teams to create the long-term grains strategy for the organization
Work with the sales organization to ensure capabilities and scorecards are in place to enable superior execution of both mainstream and targeted initiatives
Qualifications/Requirements Qualifications:
10+ years of strategy experience in a variety of positions both internally and externally.
BA required (MBA strongly preferred)
Highly analytical, motivated, decisive through leader with excellent managerial skills.
Strategic mind with an ability to thin broadly, refine question, and influence multiple decision makers
Current consumer packaged goods experience to be able to both identify and initiate appropriate partnership alliances and acquisitions
Previous experience or strong passion for the nutrition space
Thought leadership and commercial implementation with a track record of developing and delivering high impact and successful consumer products strategies with the context of a top tier strategic consulting firm or significant strategic planning experience in a corporate environment
Track record of taking calculated risks for the long-term benefit of the organization and is thereby considered an extremely progressive thought-leader
Communication skills that is able to educate and influence management and senior leaders to act in a desired manner through written and verbal communication
Analytical and negotiating skills as evidence by high intelligence, strong financial and analytical capabilities and the proven ability to develop, sell and drive suitable partnerships, alliances, or other transactions to closure
Strong foundational understanding of supply chain constraints and operational effectiveness
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