Job Description: • 2-minute read •
The Marketing Director drives all marketing activities for the company’s security business worldwide. This includes market requirements and intelligence, helping define solutions and positioning them for market leadership, promoting awareness of and preference for these, planning and building demand generation programs, enabling sales and powering communities of interest.
Critical factors for success are knowledge of security and cyber security, significant marketing or sales experience, and the ability to operate in a matrix organization to build consensus among industry marketing, solution managers, field marketers, sales and service teams. You would be joining a high-powered team, but would be expected to bring fresh thinking, a creative approach and familiarity with leading-edge marketing tools and methods. Our team’s mission – and yours – is to drive profitable growth by empowering sales, cultivating loyalty and creating preference for Unisys. We are a self-enabled culture of collaboration, energy, ideas and action.
Position Responsibilities:
Analyze markets and market requirements to identify high-potential segments, help define solutions, and establish competitive positioning for these
Establish market leadership in security solutions through thought leadership, public and social media, events, industry associations, relationships with key analysts, and the cultivation of client spokespeople and communities
Work with solution management, industry and field marketing, and sales to plan and build effective go-to-market programs
Develop premium, multi-purpose content of specific value to appropriate sub-segments and targets
Develop sales training content and support training efforts led and delivered by Unisys University
Define metrics to measure meaningful progress against goals, and report these
Key Attributes:
Ability to influence in a centralized role: persuasive and seen as a trusted advisor
Driven and resourceful: ability to take calculated risk, solve problems on your own, and make decisions
Creative: seek new ways of approaching and overcoming challenges
Contemporary: able to use latest tools, techniques
Strategic: able to quickly sort through clutter and see patterns where others just see complexity. Able to quickly play out alternatives and understand implications Getting it done: Turn conversation and thoughts into action, and drive to the end goal
Qualifications
What You Need for this Position:
10+ years in software and/or services marketing (security, cybersecurity)
Program management discipline
Software product, services launches
Go-to-market program development
Strong story-boarding and content development (digital/social media expertise desired)
Workshop facilitation and client briefings
Market analysis background
BA in marketing, preferable MBA
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
The Marketing Director drives all marketing activities for the company’s security business worldwide. This includes market requirements and intelligence, helping define solutions and positioning them for market leadership, promoting awareness of and preference for these, planning and building demand generation programs, enabling sales and powering communities of interest.
Position Responsibilities:
Analyze markets and market requirements to identify high-potential segments, help define solutions, and establish competitive positioning for these
Establish market leadership in security solutions through thought leadership, public and social media, events, industry associations, relationships with key analysts, and the cultivation of client spokespeople and communities
Work with solution management, industry and field marketing, and sales to plan and build effective go-to-market programs
Develop premium, multi-purpose content of specific value to appropriate sub-segments and targets
Develop sales training content and support training efforts led and delivered by Unisys University
Define metrics to measure meaningful progress against goals, and report these
Key Attributes:
Ability to influence in a centralized role: persuasive and seen as a trusted advisor
Driven and resourceful: ability to take calculated risk, solve problems on your own, and make decisions
Creative: seek new ways of approaching and overcoming challenges
Contemporary: able to use latest tools, techniques
Strategic: able to quickly sort through clutter and see patterns where others just see complexity. Able to quickly play out alternatives and understand implications Getting it done: Turn conversation and thoughts into action, and drive to the end goal
Qualifications
What You Need for this Position:
10+ years in software and/or services marketing (security, cybersecurity)
Program management discipline
Software product, services launches
Go-to-market program development
Strong story-boarding and content development (digital/social media expertise desired)
Workshop facilitation and client briefings
Market analysis background
BA in marketing, preferable MBA
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
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