Senior Director Business Communications Comcast Philadelphia

• 2-minute read •
Job Description:
Comcast's Consumer Public Relations team needs an experienced B2B communications professional to support Bill Stemper, President of Comcast Business, and his team and develop a strategy and tactics to support the wide variety of business services that Comcast offers to the business community. In addition to supporting Comcast Businesses marketing and sales efforts to the entrepreneur community, SMB and mid-market segments, one of the primary goals of the position is to raise awareness of the recently launched Comcast Business Enterprise Solutions team, who is charged with designing and implementing communications solutions for large companies that have distributed enterprises spread across the country.

The ideal candidate will have the ability to develop and sustain relationships with key enterprise technology, business and trade reporters and bloggers and will have experience developing earned media campaigns that are strategic and creative. S/he must be a self-starter who thinks strategically and can handle multiple tasks simultaneously with efficiency and effectiveness. S/he must be an excellent writer who can meet tight deadlines and gain consensus on communications materials from multiple internal and partner stakeholders. S/he will have keen and creative public relations intuition, strong interpersonal skills, and strong presentation skills. Social media savvy is a must to engage with both traditional and non-traditional technology influencers. S/he will coordinate, lead, and/or facilitate product demonstrations, reporter briefings, press conferences, and community engagement events with our business leaders. S/he will also help with crisis communications and issues management.

Demonstrated Ability To

Manage proactive communications initiatives designed to support and promote Comcast's product vision/strategy to external media as well as non-traditional influencer audiences.
Write and edit communications materials and develop communications plans including talking points, executive scripts, press releases, blog posts, and creative media pitches for company-sponsored events related to ongoing campaigns or new product launches.
Effectively interface with senior management and develop strong executive relationships.
Work in a dynamic and highly matrixed environment alongside External and Internal Communications, Investor Relations, Marketing, Government Affairs, Community Investment, as well as partner with Market-Level PR Representatives, in addition to senior executives to promote and protect Comcast's B2B brands externally.
Provide guidance to product communications teams and executives in crisis communications situations; manage crises directly as needed (on/off hours).
Use appropriate combination of technology and varying communications media, including press releases, blog posts, and social media channels to reach both internal and external audiences.
Ensure messages are written appropriately for Comcast's diverse employee and community populations.
Develop metrics to assess the effectiveness and impact of communications initiatives.
Serve as a liaison with PR agencies, news agencies, and event organizers to ensure project goals are met and timetables/budget parameters are kept.
Regular, consistent and punctual attendance.
Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.

Minimum Requirements

B2B communications experience
Bachelor's degree required; business, communications or journalism discipline preferred.
Minimum of 7-10+ years of relevant communications experience. PR agency or corporate communications a plus.
Experience in developing proactive, creative media relations campaigns to business influencers and decision-makers.
A savvy, smart, efficient, fast-working, results-oriented creative leader with good intuition for media opportunities and issues.
Superior oral and written communication skills.
Excellent verbal communications and interpersonal skills.
Issues management experience and an ability to manage crises on off-hours.
A 24/7 professional capable of juggling projects at night and/or on weekends.

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