The Marketing Director, who will report to the SVP Marketing for Animal Planet and Science Channel, is responsible for the daily management of the positioning and messaging for show titles. This strategic thinker will be responsible understanding research in order to inform consumer positioning, develop strong and strategic off air media plans, identifying strategic partnerships, managing consumer events and leading the teams behind the day/day management of these properties. In addition to traditional marketing levers, they should possess a strong understanding of the digital and social space.
2. Working close with research team to inform, then write and present creative briefs.
3. Strategic understanding of consumer behavior resulting in a well-designed marketing media plan.
4. Establish closely working relationships with other internal teams including programming, scheduling, research, press, digital, and creative.
5. Strong strategic and executional skills to identify and activate unique and effective partnerships for marketing campaigns.
6. Superior organizational and leadership skills with the ability to manage timelines, large teams, executive management and budgets.
7. Experience in briefing and working with a creative team.
8. Understanding how a network business is successful including ad sales and affiliate implications.
9. Management, training and development of Marketing Coordinator.
* College degree, combined with 10+ years of marketing/advertising work experience in one of the following areas: broadcast or cable network marketing, advertising agency, or brand management.
* Demonstrated expertise with marketing concepts, creative development processes (working in print, outdoor, radio, TV, collateral, and more) and project management are absolutely essential.
* Direct experience in the consumer discipline, consumer promotion and entertainment industry is a plus.
* Excellent communication (verbal and written), interpersonal and presentation skills are essential for this highly collaborative position.
* Ability to formulate creative strategies, strategically assess executional options, think creatively and provide detailed follow-through on campaigns is required. Must be a highly organized, detail-conscious leader.
* Must also have a solid understanding of the dynamics of building partnerships for non-traditional marketing and promotion.
* Must have the legal right to work in the United States.
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