Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.
If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.
Purpose & Overall Relevance For The Organization
• Develop and direct industry leading creative solutions for concepts and categories, to create a highly relevant, desirable and clear adidas brand identity, from Strategy Development to Consumer-facing.
• Lead and manage the internal creative team to achieve global-leading results.
• Lead and manage the external agency partners on specific projects.
Key Responsibilities
• Lead the Creative development for multiple concepts & categories across all consumer touchpoints. From strategy development toward full implementation of identity systems.
• Develop Branding Strategies & Identity Systsms that fulfill objectives of the brand, category, concept, & brief.
• Collaborate with Sports Marketing, Product Marketing & Product Design teams to develop holistic storytelling & integrated identity solutions.
• Collaborate with cross-functional team members to develop consumer-relevant strategies & concepts.
• Set project priorities, creative direction and assignment-related, of team
• Lead the execution of creative strategies to ensure end to end creative excellence, from Stratgey to Consumer Experience.
• Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
• Review and approve production stages of creative execution
• Maximise results within given budget and timeframes
• Participate in creation of annual and long-term Creative Direction strategies
• Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
• Identify opportunities of improvement and change, and initiate own proposals/projects
• Seek out new Design resources that can deliver world class results
• Manage, lead, and develop Creative Talent within respective team.
Key Relationships
• Design Directors, Creative Directors
• Product Designers
• Brand Communications
• Retail, Concept-to-Consumer (CTC)
• Business Leaders
• External Agencies and Art/Creative Directors
• External Creative Resources
• External Partners & Associated Brands
Knowledge, Skills And Abilities
• Application of industry leading Identity & Branding Methodology
• Application & knowledge of consumer-goods based identity methodology & systems
• Public speaking & communication of Innovation & Design concepts
• Management skills in talent development and project workflow management
• Expert level typographic and graphic form skills
• Design apps: expert
• Strong visual and verbal skills with the ability to create impactful/exciting visuals
• Language: English: excellent
Another European language: fluent
• IT skills: Excel, Word, PowerPoint: advanced /Outlook
Requisite Education And Experience / Minimum Qualifications
• Passion for adidas and it’s mission
• Passion for sports, culture, design
• Under-graduate level Design education or combination thereof
• Solid education and advanced experience in the creative development of communication tools
• At least 10 years experience in Sporting Goods/Consumer Goods/Fashion Industry, or Design on managerial level
• 3 years personnel management experience
• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
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