We are seeking a Director of Product Marketing to own all the product marketing efforts for Plutora’s Enterprise SaaS products. You will develop a clear understanding of the space within which we operate, the needs of our buyers and the business value that Plutora’s products deliver. You will drive the product positioning, competitive differentiation and demonstration strategies. Ultimately, through the amazing content you produce you will be responsible for increased awareness and demand for Plutora’s products.
We are looking for peope to take ownership and make their mark.
Key Responsibilities:
Own and maintain Plutora’s online product presence.
Communicate position of Plutora’s products to maximize the market opportunity, the needs of prospects and customers.
Create amazing and innovative new content that clearly drives customer demand for Plutora’s products based on a clear understanding of the customers problem space, industry trends and Plutora’s unique value proposition.
Recruit references from the community and capture their great stories in the form of case studies, videos, speaking sessions and webcasts.
Maintain relationships with industry press, analysts, and user organizations with the intent to maximize coverage and understanding of Plutora’s solutions.
Produce a constant stream of blogs, best practices guides, how-to videos, survey-based insights & infographics, presentations, testimonials, interviews etc, to increase demand of Plutora’s products.
Desired Skills and Experience
Have done it before in an Enterprise SaaS business.
Ability to understand both Plutora’s products and its target customers, then compellingly articulate, in written form, the benefits our target customers receive from product in the customers’ language.
Proven track record of growing and engaging an audience through social media programs on Twitter, LinkedIn, YouTube and blogs.
Demonstrated experience writing collateral such as blogs, white papers, case studies, customer testimonials, infographics, technical notes, customer-facing presentations for sales teams, competitive briefs, etc.
Proven experience blogging and/or working directly with bloggers, including writing/editing content which adheres to SEO best practices.
Solid understanding of B2B demand generation including lead generation and lead nurturing.
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