Plans and directs all aspects of the Lancome media strategy. Responsible for directing the placement of all advertisements and ensuring that all media efforts work toward the brand’s overall goals and objectives. Works with various agencies and internal marketing teams to manage, develop and implement media programs to maximize brand image or sales of specific product lines. He or she will need to justify and explain media spending choices with the VPs of Marketing, as well as represent Lancome to our key media partners (the agency Optimedia & Moxie and media partners like Conde Nast/Hearst/Time Inc etc)
Job Requirements
4 to 7 years of media planning/buying experience, preferably at a media / digital agency, with working knowledge of traditional and new media platforms
Beauty products experience preferred
Annual Budget Responsibility: $25-30 Million
Tasks, Duties & Responsibilities
% of time spent.
Strategic media planning for Lancome using print, TV and online media. Must have working knowledge of all media forms, with a focus on beauty/fashion properties.
60%
Primary contact with media agencies and media vendors to clear communicate the goals of the brand and clearly articulate objectives of the plans
25%
Internally educate marketing & sales teams on the fundamentals of media planning and advise on briefings and media strategy to aid the group
15%
Competencies
Must possess ability to persuade and manage at varying levels of the organization
Must demonstrate ability to defend media choices both analytically and critically taking all business objectives and marketing goals into consideration
Strong attention to detail, especially when managing numerous budgets and reporting to internal team
Interpersonal savvy especially when dealing with external media partners. An understanding of company/brand objectives that are articulately conveyed to vendors
A working knowledge of all media channels and the prowess to remain diligent on market trends and marketplace conditions
Ability to defend and articulate joint media relationships with retailers and clearly communicate to the sales teams, so that they may relay accurate information
Provide strong POV on all aspects of a media plan and guide development
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