Director, Global Professional Marketing, Beauty will report to the Vice President, Global Professional Marketing Group (with doted-line to the President Beauty Global Franchise) and be accountable for the development of the franchise’s global professional strategy and capability in accordance with the Global Beauty Strategic Plan. He / she will be expected to develop the global professional strategic plans and marketing activities for Beauty across all geographies to drive profitable sales growth for each franchise through consumer conversion driven by professional recommendations and medical educational programs.
By leading a highly-motivated, cross-functional team, the successful candidate will lead/manage a range of initiatives against a set of new products/brand opportunities that will provide transformational growth for this franchise.
As part of the newly created Global Professional Marketing Group, the Director, Global Professional Marketing Beauty will collaborate with his/her respective peers to advance cross-franchise projects aiming at harmonizing practices around the globe and accelerating Professional up-take in key priority markets.
Scope Of Responsibilities
Develop strategic marketing plans with forecastable results that help drive sales, share and profit improvements across the franchises and across multiple professional channels (e.g. office based professionals, distributors, schools, new business development of Professional based products etc.).
Develop and nurture strategic alliances with leading global medical associations through partnership, brand presence at global medical meetings, advisory board and educational programs.
Enhance the equity of the brands via claims generation (e.g. #1 dermatologist recommended), improving brand performance that translates to increased sales and share;
Lead innovation in the use of professional, consumer and market data to maximize growth of the brand and build market share through strategic/innovative marketing programs.
Drive identification of key professional insights necessary for leadership in each segment and in the marketplace.
Create a pipeline of business and brand ideas that ensures the growth of the Beauty brands into the future; Work closely with 1.) Global Franchise Leadership Team to develop and implement global professional strategies and plans 2.) Regional Franchise Directors / professional marketing managers to development and implement regional marketing programs that execute the Global Strategy; 3.) Scientific and Professional affairs to develop and implement global key opinion leader strategy and programs; 4/Global Marketing Group
Communicate with all levels of the organization to ensure that marketing plans are clearly understood and that the brand vision and values/philosophy of J&J are followed; Leverage professional, public relations, professional affairs, clinical, research and development, trade and customer marketing to help develop effective professional channel strategies; Partner with GSI to identify and exploit professional insights regarding brand; with R&D to develop professional-relevant product news and quality; and with Sales to drive office-based, school, distributor, digital, e-commerce, convention, collaborative customer plans to drive recommendations, professional purchasing, claims and category growth.
Qualifications
A minimum of a Bachelor's degree is required. An MBA is strongly preferred. A minimum of 8 years progressive Marketing / Sales experience is required. Experience in brand marketing management is preferred. Medical background is preferred. Experience in Pharmaceutical and/or Consumer Packaged Goods is required. Work experience on global businesses and/or Skincare, pharmaceuticals, or related consumer health care products is strongly preferred. Experience in professional marketing / sales brand management, including new business / business model development, marketing communications, P&L/financial management, new product development, consumer research, trade relations, sales promotion, and/or cross functional leadership across the company is required. Experience in dentistry is preferred.
Ability to influence multiple stakeholders across multiple disciplines, geographies, and organizational levels is required. Experience identifying and driving strategy across multiple business conditions is preferred. Flexibility and ability to adapt to change and to operate effectively in ambiguous situations is required. Ideal candidates must be both strategic and analytical, must have a broad and solid business perspective. Candidates must have strong leadership skills and the ability to make things happen through logic, persuasion, and motivation.
Strong bias to action and proven track record of delivering results is required. Superior collaboration skills and the ability to create and lead high-performing cross-functional and cross-cultural teams are required. Experience taking new initiatives from strategy to implementation is required. Previous management experience is required. International experience is preferred. This position requires up to 30% domestic/ international travel.
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