The Director, Connection Planning & Investments is responsible for providing critical thinking and thought leadership for a brand business unit. He/She will report to the Group Director, Connections Planning & Investment.
The role is responsible, in partnership with Brand Marketers, Creative Partners, Public Relations, Customer Teams, and Bottling Partners, for determining how to best invest brand’s direct marketing expenditures (DME) to build best in class connection plans across paid, earned, owned, and shared connection points. They will do this by understanding and interpreting marketing mix learning, consumer insights, communication strategy and thinking and industry and marketplace knowledge.
This person is able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan. This role also provides the vision and connections strategy that is fully integrated with Core Creative Ideas across Owned/Earned/Shared/Paid channels to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for priority brands.
He or She will lead a team with at least one (1) direct report, while directing the negotiations of $60-70 million paid media investments for the brand portfolio against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc), Customer Media (In-Store, PRN), Social Listening, Mobile and Search efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc).
Function Specific Activities
•Interprets business and consumer data to develop insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the agency’s direction.
•Experienced in strategy and architecture development, media planning and buying; management of investment strategy across online and offline channels.
•Lead and manage external agency partners. Serve as the day-to-day management of agency deliverables. Be the internal team’s “go-to” for all connection planning questions and deliverables.
•Identify, design, negotiate, and execute integrated marketing media programs that include the development of branded content. Work with internal cross-functional team leads across Legal, Business Affairs, IMC Content, and Public Relations, to flawlessly execute programs.
•Actively participate in key brand and customer cross functional planning process
•Understand and able to simply communicate complex trends in the marketplace landscape and consumer media behaviour into clear consumer journey insights and recommendations.
Education:
Bachelor’s Degree
Related Work Experience:
10-15 years
Preferred Qualifications:
Strategic thinking, strategy and brand development, marketing experience, has worked in areas of communication beyond paid media (e.g. Brand Marketing, Integrated Marketing Communications, Public Relations, Shopper Marketing, etc.), knowledge of current trends/pop culture, experience in marketing and branding of lifestyle or entertainment brands, knowledge of data and programmatic buying, content/social media knowledge.
Technical Skills
Solid strategic thinking and ideation
Project and relationship management skills
Media planning and buying (traditional and digital)
Experience in working on a cross functional team
Strong Leadership
Strong Influencing Skills
Strong Financial Acumen
Leadership Behaviors
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).
ACT LIKE AN OWNER: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
DEVELOP SELF AND OTHERS: Develop self and support others’ development to achieve full potential.
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