Responsible for providing marketing leadership for the company’s efforts in building, enabling and communicating with a world-class channel organization that supports the Solutions Group business in CAD, PLM, ALM and SLM, including development of marketing plans and tactics to support the channel revenue goals and business objectives. Overall responsibilities to include:
• Developing and executing marketing programs and campaigns in support of PTC channel objectives
• Developing channel sales enablement materials and tools including presentations, collateral and videos
• Ensuring successful and timely partner marketing enablement programs that drive partner success
• Driving communication strategies that engage and enable the partner community
• Optimizing messaging and marketing mix to improve channel recruitment
• Coordinating global channel marketing activities with regional marketers across North America, Europe and Asia Pacific
• Ensuring the consistent implementation of messaging, campaigns and assets by channel partners
• Conducting market research to better understand channel audiences and market conditions including, persona development, win/loss analysis, message testing and market sizing
• Analyzing campaign and campaign metrics and ensuring consistent and accurate channel partner participation in the closed-loop marketing process
• Developing and managing strategic quarterly and annual marketing plans and budgets
• Managing marketers to execute marketing plans
Desired Skills and Experience
Basic Qualifications:
Bachelor Degree
10 years of marketing experience
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