Reporting to the Head of WP BrandStudio, Creative Director, WP BrandStudio will be the design lead for The Washington Post’s native advertising solutions across all platforms including print, digital, mobile, video, and live events. Working across the pre- and post-sale process, the role will participate in formulating visual concepts and oversee the design of mocks and decks in response to client RFPs, provide creative direction for all visually led executions, and spearhead the visual identity and branding of WP BrandStudio itself. The successful candidate will have a passion for branded content within a journalistic setting and will help to lead WP BrandStudio to be steps ahead of competitors in the space. In addition to overseeing an in-house design team, he/she will collaborate extensively with Product, Technology, Development, Marketing, Production, and Editorial and leverage a network of independent artists, writers, producers, videographers, and graphic designers and developers to create industry-leading, revenue-generating branded content marketing solutions.
Responsibilities Include
Spearhead improvements to existing digital templates and products and lead the creation of new ones
Participate in creative brainstorms in response to RFPs to generate innovative visual concepts
Spearhead building out of WP BrandStudio design team
Oversee team of graphic, interactive and motion designers and collaborate closely with team of developers
Source and oversee network of artists, designers, and developers
Lead the visual identity and branding of WP BrandStudio
Proactively leverage The Washington Post technology, engineering, and development resources across Advertising and Editorial
Collaborate closely with Creative Strategists and Editors to visual concepts to life
Stay abreast of trends and competitor’s work in the space
Present pitches, proposals, creative treatments, etc. to clients
Provide creative direction for all branded content programs
Create and implement design best practices and process
Work closely with Project Managers and Producers to keep projects on schedule
Requirements Include
Bachelors degree in Fine Arts/Graphic Design/Visual Communications or commensurate experience.
5-10 years as a Creative Director leading a design team in Marketing, Advertising, or Publishing
Ability to facilitate the creative development process, including providing clear direction, and producing work cost effectively and on schedule
Self-motivator with strong creative and strategic thinking skills
Strong client presentation skills
Unwavering attention to detail and an acute awareness that everything counts
Relentless desire for innovation, balanced with business and user interaction priorities
Demonstrated business acumen and customer-centricity
Expert in Adobe Creative Suite and understanding of the web production process
Knowledge of information architecture, usability, and UI Design.
Technology and Financial verticals experience a plus
Ability to prioritize and manage multiple projects in a fast-paced environment
Capable of working proactively with multiple departments to achieve results
Understanding of user-centered design and development processes across several digital touch points.
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