This position leads and manages Business Affairs’ practice supporting the marketing property transactions of CCNA Brand Business Units; Connections Investments; Content Entertainment, Music and Gaming; Creative Production & Agency Operations; IMC; & Multicultural Marketing. The Director develops strategy, best practices and protocol for high-level transaction management work, manages a team of high-performing transaction management professionals, and provides consulting services to, and establishes management routines with clients. The Director must be a subject matter expert for marketing property, music and talent transactions. The Director must have exceptional skills and experience in the areas of marketing property transaction management, contract law, possess highly superior written and verbal communication skills, be an innovative thinker, have superior client relationship skills and have broad business acumen across virtually all core business areas including consumer marketing, legal, finance and accounting, risk management, and emerging technology.
Stewardship Of CCNA Marketing Asset Transactions And Business Affairs Department
Ensures proposed marketing transactions are evaluated for their feasibility and appropriateness, alternatives have been considered, are structured to support program marketing objectives and increase transaction value/decrease risk, and have appropriate staffing and resources.
Develops communication and negotiation strategies for marketing transactions and ensures contemplated contractual obligations are fully understood by clients and senior management.
Chairs the Marketing Property Asset Committee (MPAC) and ensures the approval process is managed efficiently and effectively. Revises process and MPAC Charter as needed.
Ensures a robust and effective transaction management infrastructure, including Business Affairs resources and tools, transaction best practices, legal resources, form term sheets and agreements, financial models, and database information.
Leads department strategic planning, process improvement initiatives, and transaction management capability development, and ensures that Business Affairs’ methodologies and transactional techniques are industry “state-of-the-art.”
Ensures Business Affairs Database System (“PIR”) is fully utilized and functioning properly and supports the development of system enhancements as needed.
Marketing Property Transaction Management And Analysis
Leads business and contractual negotiations for complex marketing transactions and projects with significant authority to make decisions on critical business and contractual issues.
Able to negotiate detailed deal points and complex business issues directly with rights sellers, make risk assessments and develop creative solutions to obtain agreement during negotiations.
Able to draft sophisticated term sheets and sponsorship agreements with complex provisions (subject to final legal counsel review and approval).
Structures transactions to meet business needs/goals (e.g., identify and minimize financial, legal and PR risks related to the sponsorship, and maximize marketing value, exclusive protections and Company’s flexibility)
Manages all aspects of marketing transaction communications with rights sellers and among a cross-functional CCNA team including clients, Legal, PAC, Finance.
Consulting And Decision Support To Clients And Senior Management
Serves as a consultant and subject matter expert to directly to CCNA clients and senior management on significant matters relating to a wide-range of business issues including financial policies, programs and the Company investments, capabilities, and long-range goals and objectives for marketing property investments.
Conducts high-level face-to-face meetings with CCNA, KO and bottler Sr. management regarding large and/or high profile transactions.
Partners with CCNA clients and management to build marketing transaction capability, and share marketing property transaction learnings and best practices, and support CCNA rights management system development.
Represents department to internal and external constituencies on Business Affairs and MPAC process best practices.
Supports System of the Future needs regarding marketing asset transactions and contract assignments.
Consults on beverage partner (DP, Monster, Keurig) matters within CCNA sponsored properties.
Team Leadership and Mentoring
Manages and coaches Atlanta-based BA associates in developing Business Affairs skills and capabilities and ensures Business Affairs core values (honesty, integrity, thoroughness, innovation) are reflected in transactions and all other BA work.
Serves as a subject matter expert for marketing asset transactions (including marketing asset sponsorships, music and talent licensing) and consults with other associates on transactions and projects within his or her area of responsibility.
Serves as keeper of historic and institutional best practices and knowledge related to past transactions and business issues.
Requirements
Educational Requirements:
Bachelors Degree Required, JD/MBA Preferred
Required Experience:
11 to 13 years of total business experience, with a minimum of 5 years of Business Affairs, Legal or other relevant transaction management experience (such as with other major consumer-products company or professional firm providing services to such company) is required.
3 to 5 years of complex financial analysis or other analytical work preferred.
3 to 5 years of people management experience preferred.
Required Technical Skills:
Ability to manage a large and varied portfolio of multi-million dollar transactions and projects; People and process management skills; Financial and analytical skills (including the ability to develop and use complex spreadsheet forecast models); outstanding written and verbal communication skills; ability to interpret and document key business terms; ability to interpret, understand and develop contractual language.
Preferred Technical Skills:
Contract Drafting and Interpretation. Ability to synthesize business terms and incorporate legal protections into a binding agreement. Includes knowledge of proper content of agreements and ability to understand and evaluate terms and contract language proposed by counterparties to determine items that are and are not negotiable.
Project Management: Ability to manage projects to ensure successful delivery (on time, within budget, meeting agreed upon success criteria) to establish clear goals and accountabilities. Also includes the ability to develop project plans, allocate resources, identify potential issues/risks and develop contingency plans.
Negotiation: Exploring alternatives and positions to reach outcomes that gain all parties' support and acceptance; striving for outcomes that are a win-win for all parties involved.
Financial Analysis: Ability to perform financial analyses to assist in exploring strategic options, developing creative solutions to complex business issues, and/or supporting decision-making. This includes the ability to perform unique analyses and analyses that require the application of single or multiple financial and non-financial concepts and tools (e.g., NPV, IRR, Discounted Cash Flow, statistical analyses, contribution, economic analyses, loss projection, exposure analysis, risk assessment, implications to strategic position).
Contractual Relationships: Ability to explain to clients the obligations owed and benefits due the Company under its contractual relationships such that clients understand and appreciate the implications that such relationships may have on the Company's strategic decisions and conduct.
Independent Point of View: Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.
Business Partner Knowledge: Knowledge of business partners (such as customer, bottler, service agent, supplier) in their context: industry trends and competitive pressures, strategies and plans, organizational structure, decision-making process, contacts, technology infrastructure and systems.
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