Director Product Strategy Media Time Warner Cable New York City

Job Description
The Director, Product Marketing Content Strategy serves as centralized Content Strategy Expert leading, supporting, driving efficiencies, and enabling Product Marketing and cross-functional teams to build actionable solutions

Responsibilities

Develop strategies to maximize utilization of content
generated by Product Marketing and cross-functional teamsWork with cross-functional teams to develop materials to help facilitate knowledge transfer (ex. Expert Chats Video, Digital insights, Competitive landscape, Share Shift pitch templates)
Collaborate with cross-functional teams (Category, Sports, Programming, Product Development, Branding, Client Solutions) to streamline
publishing & communication calendarLead the development of Product Marketing internal and external communications

Craft strategic approach to increase utilization and adoption of SalesConnect (intranet with myriad of sales and marketing support mateirals) by 50+ regional sales teams
Liaise with Brand Marketing and Client Solutions teams to streamline and enhance lead gen initiatives/capabilities
Lead and oversee the Case Studies process and task force team responsible for harvesting case studies, sales anecdotes, client testimonials, and best-in-class
examples to support sales initiativesDevelop “TWC Media’s value proposition and omni-screen story” to support quarterly sales Initiatives

The Director, PM Content Strategy Must Have The Following Capabilities In Order To Effectively Lead And Support Cross-functional Teams

Minimum 7+ years of integrated advertising experience - ideally in the media/ advertising industry (Online player, Digital Agency, Cable Distributor or Programmer)
Strong knowhow of the digital and TV advertising landscape

Understanding of multiple platform content consumption

Ability to distill complex information into simple and easy to use sales and marketing materials

Excellent communication and Power Point skills

Strong Intrapersonal skills