The Director, Customer Marketing Authentication Technologies (AT) is responsible for leading, managing and directing all of the customer marketing related activities for the Authentication Technologies business in the Fine Chemicals HOS Gold Enterprise. The successful candidate will work closely with marketing managers, field marketing managers, product management, manufacturing, sourcing, engineering, R&D, key business partners and senior management teams to maximize the growth, development and return on investment of the Authentication Technologies Business which compises chemicals and detector applications. This leader will own the link between strategic/product marketing and sales force/customer. The Customer Marketing organization will drive growth with the sales organization by providing compelling value propositions and advancing the sales and new opportunity pipeline.
The successful candidate will be expected to be a high-energy, creative and resourceful self-starter who demonstrates leadership skills and instincts. He/she is highly intelligent and enthusiastic with a commitment to excellence. In terms of personal competencies, the successful candidate must be a hands-on person who possesses the best combination of strategic thinking and drive to achieve tangible business results. Successful candidates will have demonstrated results in large, complex, matrix organizations where they had to use influence skills to drive results. They will be strong, integrative thinkers and be able to lead cross-functional teams to drive the organization to outstanding outcomes. The candidates must be able to balance theoretical thought with practical hands-on application.
In Addition, He/she Should Possess The Following Competencies
Strategic Marketing Skills:
Deep understanding and experience with the ability to practically apply, as well as coach others to do so. Must link strategies to financial results via actions.
Leadership: A confident, mature person with the ability to connect and inspire others. A proven track record of leading projects and cross-functional teams that successfully achieved milestones and completed deliverables
Results-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner
Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented
Analytical Thinking and Decision-Making: A "conceptualizer" of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills.
Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force.
Ethics: Highest level of professional integrity and honesty as well as personal credibility.
Specifically, The Role Will Own And Lead
Strategy & Planning
Understand the needs of the market, to guide purposeful business execution and Evolution.
Develop and drive the strategy development and implementation to meet market needs including: identifying new technology platforms license/acquire to drive growth, developing long term currency pipelines and inorganic growth plans.
Integrate inputs to develop implementation strategies and product plans with customers. In particular, work with sales on account plans that ensure strategies and product plans are implemented, that our messaging is compelling, and that results in new customer orders.
Support M&A process by providing market intelligence and due diligence on potential targets
Program & Project Management
Drive long term contract negotiations of key currency programs with legal, marketing and sales team as well as the local Honeywell commercial Team.
Work with customers/partners to develop and agree on joint program milestones, timing and deliverables
Strategize with customers/partners to remove project barriers, and to develop and act on alternative solutions to deliver on milestones.
Staff projects appropriately and manage teams to deliver on customer milestones and deliverables.
Ensure security protocols are adhered to; work with IT, legal and Honeywell security to implement appropriate security processes as part of AT's management operating system.
Value Management/Value Pricing
Understand the needs of the market, to guide purposeful business execution and Evolution.
Work with strategic/product management to design VOC discussions. Understand segmentation; value elements critical to customers; value equations; target value propositions to customer segments to inform customer marketing and account plans.
Deal with complex value pricing issues in a dynamic competitive environment and apply value toolkit to tough value pricing situations.
Implement new value-based pricing strategies with positive results in the market.
Drives strong financial results from customer marketing
People Management
Hire, assess, develop and grow AT marketing organization and capabilities globally.
Develop trusting relationships with external partners, key central bank and security customers across multiple cultures.
Use management operating system to drive results.
Marketing Communications
Consistently work with Marcom to effectively promote and advertise brands via the sales force collateral as well as account planning
Contribute to the creation and building of brands; enable the sales force to build brand equity and channel strength
Basic Qualifications
Undergraduate degree in an analytical or technical discipline (e.g. economics, math, engineering, chemistry, physics).
Five plus years experience driving strategic marketing and growth initiatives in a leadership role
10 plus years experience in leading strategic planning, new business development, product and customer marketing activities in a functional organization
10 plus years experience developing and leading new product development programs, from inception through launch.
Proven ability to build and maintain long term business relationships
Must be U.S. citizen due to security clearance
Additional Qualifications:
MBA or other Master's degree
Program mgmt experience in electronics, scanner and/or detector applications.
10 years experience driving strategic marketing and growth initiatives in a leadership role
International product development and launch experience is also highly desirable. Experience in a top-tier strategy consulting firm is also a plus.
Experience in document or product authentication and or experience working with large global central banks a plus
Posts
