Director Marketing Energy and Utilities Industry CGI Fairfax

Job description
The Marketing Director serves as the Marketing business partner for the Energy Utilities industry team. S/he builds awareness of and preference for CGI's Energy Utilities offerings by developing and implementing marketing programs targeted to our stakeholders: clients, prospects, partners and employees. Reporting to the U.S. VP, Marketing, s/he works in close collaboration with Energy Utilities account managers and internal partners across the business unit to promote CGI's Energy Utilities thought leadership, services and offerings, unique capabilities, and success stories within selected target markets.



Principal Duties And Responsibilities

The Marketing Director will be a well-rounded marketing professional with experience across many disciplines. The role requires a balance of vision and strategy, executive presence, hands-on implementation, and an ability to get things done internally through influence.

The Marketing Director Will Be The Central Point Of Contact For All Marketing Activities In Energy Utilities (EU). S/he Will Contribute To The EU Strategy By Developing The Marketing Strategy And Plan, And Recommending And Supporting Execution Of The Relevant Tactics To Achieve The Plan. Such Activities May Include


Translate Energy Utilities' business priorities into an effective marketing strategy and plan
Conduct or direct relevant market research to support the EU strategy
Support the development of EU offerings and value propositions, ensuring that CGI is being positioned uniquely in the market
Support go-to-market relationships and offerings with our external partners, as required
Envision, design, and support execution of integrated marketing campaigns to support the marketing plan, working closely with internal partners
Envision, design, and support execution of client and industry events
Develop marketing assets to enable the sales community to articulate and present CGI's EU value propositions
Provide marketing support to specific clients and opportunities (client- and deal-based marketing), as required
Working closely with our Global Industry Analyst Relations team, serve as the U.S. liaison to the EU industry analyst community
Serve as the liaison to the Global Energy Utilities marketing community
Manage the day-to-day activities of the SBU marketing function for Energy Utilities, including budget and business performance of marketingKnowledge, skills, competencies, and experience:
10+ years of combined experience working in Marketing, consulting, and/or business development disciplines, preferably in an IT or professional services company
5+ years of experience of leading Marketing initiatives to or within the Energy Utilities industry
Demonstrate a solid understanding of both the U.S. IT services market and the Energy Utilities industry
Proven leadership in independently envisioning, designing, and executing integrated marketing campaigns for a large, multi-national organization
Strong verbal and written communications, including the ability to write and present to executive audiences
Demonstrated understanding of the strategic use of content marketing, digital marketing, and social media to generate awareness in a crowded market
Experience working with industry analyst relations
Professional maturity and executive presence the ability to achieve and maintain excellent relationships with executives and virtual communities
A track record as someone who gets things done and thrives on managing numerous concurrent initiatives
Intellect and flexibility to work in a highly dynamic environment with tight deadlines
Excellent judgment and creative problem solving skills
Self-starter who has advanced project and budget management skills
Degree educated in related field (marketing, communications, etc.)
Flexibility to work additional hours in line with business needs and/or critical deadlines
Flexibility to travel, as needed

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