Thursday, September 10, 2015

Director Communications Consumer Media and Campaigns International Rescue Committee New York City


Job description
Responsibilities

As a member of the IRC's Global Communications team, the Consumer and Campaigns Communications Director will spearhead the development of a Communications strategy that brings the IRC's story and profile to new audiences, especially target "elite" consumer audiences.



The person in this new role will

Be a Communications Expert Who
Identifies key IRC media and influencer targets that go beyond the sector and policy
Thinks about Communications in an integrated way. S/he will ask, What's the media angle What's the video opportunity How can we make this a compelling message on social
Works proactively with colleagues across the organization to mine, develop and secure opportunities in mainstream targeted top-tier and digital media that raise the IRC's profile


Be a Storyteller Who
Leads cross-functional efforts to identify and develop positioning for programs, partnerships and people in order to significantly bolster the impact of IRC campaigns. Similarly, craft simple and compelling narratives based on complex themes
Creates and gets buy-in for new and "big" ideas, then work with multiple internal and external constituencies to bring those ideas to fruition - and get results.
Expands our media reach and by identifying colorful "stories behind the story," resulting in IRC-feature coverage in target outlets, beats and channels

Be a Team Player Who
Works collaboratively with Communications colleagues and our agency
Works our corporate and foundation partnerships team to developing compelling joint opportunities, including launches, announcements, and speaking opportunities
Is willing to push the organization out of its comfort zone (without breaking glass)


Qualifications
Genuine excitement about the notion of bringing our amazing stories to new audiences
Seven + years in Consumer and/or Brand communications in the private, NGO or public sectors
A creative thinker who's able to navigate complexity and ambiguity to get to the heart of and cultivate a great story
An experienced generalist who thinks about and drives Communications across channels, e.g., video, digital, social, internal and media
A strategist, planner and do-er, i.e., someone who has and can lead the development of creative ideas and campaigns but who can also drive implementation
A history of developing profile-raising, dynamic public-private and/or luminary/celebrity campaigns, and a comfort level engaging with and providing counsel to high-profile people
Superior Communications "hard skills," e.g., a terrific writer with a demonstrated ability to develop, pitch and secure feature coverage in top-tier media
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