Director - Programmatic & Digital Operations - L'Oréal - New York

Job description
Job Summary: Supports the AVP Digital Media across all programmatic initiatives and works with the analytics team on digital measurement and operations

Key Job Accountabilities
Background
The role requires an excellent understanding of programmatic media buying, the programmatic marketplace as well as an advanced analytics aptitude.

Programmatic
Functions as the programmatic expert in the organization and oversees the corporate infrastructure and set-up of the programmatic discipline.
Works with the agency and technology partners to ensure a seamless implementation of a LUSA led – Agency involved programmatic approach.
Works with the DMP / CRM lead to ensure effective use and deployment of the LUSA’s DMP in Programmatic Campaigns
Consults and advises key L’Oreal Brands and stakeholders on programmatic campaigns and ensures alignment of the programmatic component with overall campaign objectives
Educates key L’Oreal Brands and stakeholders on best practice programmatic use and implementation
Provides representation of brands in programmatic discussions with internal stakeholders
Work with Publishers to develop a Private Marketplace
Provides ongoing updates of the industry’s recent evolutions and best practices

Digital Operations
Works with key L’Oreal Brands and analytics team on digital campaigns’ ongoing optimization and reporting
Works with key L’Oreal Stakeholders to deliver a quarterly Digital Dashboard with key metrics across LUSA’s Digital Activity
Works with the agency to monitor and report on all campaigns’ viewability and fraud metrics

Recommended Education And / Or Equivalent Experiences
7+ years in digital media experience of key brands / advertisers; bachelors degree required, masters degree a plus.
Must display a proven track record of relationship building and outstanding client service (agency background preferred)
Strong interpersonal, communication and presentation skills that demonstrate diplomacy and influence as well as strategic thinking.
Strong leadership and forward vision
Possess superior project management skills, flexibility, resilience, and the ability to manage multiple expectations thought proactive communication.
Action oriented with a proven track record of successfully landing and driving digital projects

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