Director - Connection Planning & Investments - Glaceau - The Coca-Cola Company - New York

Job description
Position Overview
The Director, Connection Planning & Investments is responsible for providing critical thinking and thought leadership for a brand business unit. He/She will report to the Group Director, Connections Planning & Investment.

The role is responsible, in partnership with Brand Marketers, Creative Partners, Public Relations, Customer Teams, and Bottling Partners, for determining how to best invest brand’s direct marketing expenditures (DME) to build best in class connection plans across paid, earned, owned, and shared connection points.
They will do this by understanding and interpreting marketing mix learning, consumer insights, communication strategy and thinking and industry and marketplace knowledge.

This person is able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan. This role also provides the vision and connections strategy that is fully integrated with Core Creative Ideas across Owned/Earned/Shared/Paid channels to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for priority brands.

He or She will lead a team with at least one (1) direct report, while directing the negotiations of $60-70 million paid media investments for the brand portfolio against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc), Customer Media (In-Store, PRN), Social Listening, Mobile and Search efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc).

Function Specific Activities
Interprets business and consumer data to develop insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the agency’s direction.


Experienced in strategy and architecture development, media planning and buying; management of investment strategy across online and offline channels.


Lead and manage external agency partners. Serve as the day-to-day management of agency deliverables. Be the internal team’s “go-to” for all connection planning questions and deliverables.


Identify, design, negotiate, and execute integrated marketing media programs that include the development of branded content. Work with internal cross-functional team leads across Legal, Business Affairs, IMC Content, and Public Relations, to flawlessly execute programs.


Actively participate in key brand and customer cross functional planning process

Understand and able to simply communicate complex trends in the marketplace landscape and consumer media behaviour into clear consumer journey insights and recommendations.

Education:
Bachelor’s Degree



Related Work Experience: 10-15 years



Preferred Qualifications: Strategic thinking, strategy and brand development, marketing experience, has worked in areas of communication beyond paid media (e.g. Brand Marketing, Integrated Marketing Communications, Public Relations, Shopper Marketing, etc.), knowledge of current trends/pop culture, experience in marketing and branding of lifestyle or entertainment brands, knowledge of data and programmatic buying, content/social media knowledge.

Core Competencies

 Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.

 Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.

 Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.

 Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.

 Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance.

 Sets a Winning Example: Demonstrates integrity, including placing Company interests ahead of personal agendas; Makes sound decisions and follows through on them; Demonstrates passion for the Company and its products

Technical Skills

 Solid strategic thinking and ideation

 Project and relationship management skills

 Media planning and buying (traditional and digital)

 Experience in working on a cross functional team

 Strong Leadership

 Strong Influencing Skills

 Strong Financial Acumen

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