VP - Marketing - Software Development - Atlassian - San Francisco

Job description
Atlassian is looking for an experienced go-getter to lead the charge around marketing our products and company in the market for service desk and IT service management software.
Your job is to channel our marketing energy to develop and grow our leadership in providing the best service desk solution for IT and customer-facing teams. This is the dream job for someone who is a data-driven, brand-oriented marketer hell-bent on wringing new customers from every sponge they can get their hands on.

Your primary mission is to help shape our service desk go-to-market strategy, elevating the recognition of our brand and artfully promoting Atlassian products.
You are a dynamic leader, skilled communicator, and market hunter, with a history of demonstrating why and how good marketing changes businesses. You will be responsible for guiding all communications, direct marketing, event marketing, customer and community development, interactive and web production, product marketing and international marketing teams. Yours is a strategic role, helping shape and grow Atlassians business in a dynamic and new market.
Atlassian is a marketer’s Shangri-La: great products, a fantastic reputation in technology and business communities, a vibrant and unique culture, and a 12-year history of low-touch, over-the-web sales model lead by great marketing, product and word-of-mouth.

Desired Skills and Experience
Main responsibilities
Develop and manage overall global marketing plans for the service desk market, and guide the teams associated with executing them
Create broad go-to-market campaigns and themes that grow product sales and brand strength in the market for service desk solutions
Guide all direct marketing demand-generation tactics, including advertising, search marketing, content marketing, PR, and field/events marketing
Be the primary spokesperson and figurehead for Atlassian in that market
Guide design and online strategies, helping deliver superior performance and constantly improving conversion
Manage the marketing budget associated with all service desk marketing activities and direct the spend to associated teams to execute plans you create and shape
Lead all marketing communications, public relations and social media strategies
Contribute significantly to the company strategy, leadership and culture
Position Requirements:
Bachelor’s degree or equivalent
15+ years of related experience in building marketing, demand generation and demand conversion teams that consistently deliver shock-and-awe results. Experience in the market for enterprise service desk software desired.
No bullshit communicator, who listens carefully and communicates clearly
Excellent writing and verbal skills
Ability to quickly develop credibility at all levels of the organization
Ability to manage a large, distributed teams across multiple projects simultaneously, while still delivering razzle-dazzle as an individual
Ability to make operational management decisions in response to changing objectives
Ability to work in a fast-paced, team environment and provide consistent, high-quality output
Ability to understand Atlassian strategies, markets and products, and apply those to marketing efforts
Strategic thinker with an emphasis on “going big”

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