Director - Marketing - Cubist Pharmaceuticals - Lexington

Job description
In this role, the Marketing Director will lead the US Gram+ Marketing team responsible for the professional and branded patient promotions of Cubist’s flagship brand, CUBICIN, and the recently launched antibiotic SIVEXTRO. Working in conjunction with brand leadership, sales and portfolio partners, this individual and their team will help to craft portfolio strategy and be responsible for creating and developing a comprehensive promotional plan that will align with the product’s value proposition and core positioning. This individual is responsible for overseeing various channels across the brand, personal and non-personal promotions and digital initiatives. In addition, this position will involve hiring, managing, and developing direct reports. The role will be evaluated based on accomplishment of strategic and operational objectives as well as on the effectiveness of talent management and leadership skills. Finally, the individual will ensure a culture of compliance.

Key responsibilities include:
Direct team to develop and implement tactics that are aligned with strategic priorities
Provide input into overall marketing strategy and developing vision for the marketing function

Effectively manages direct reports, assesses skills and development needs. Develops talent base and anticipates development needs within area of responsibility.
Establish productive collaboration and consistency of brand positioning with commercial colleagues (sales training, market research, sales operations, IT) and other Cubist colleagues (medical affairs, corporate communications, regulatory, etc.)
Develop multi-channel promotions plan in alignment with portfolio strategy that balances direct, non-personal and alternative channel tactics, including the identification and development of effectiveness measures
Partner with Market Research and Sales to identify customer segments, profiles and messages across channels

Minimum Basic Qualifications:

Bachelor’s degree
8-10 years marketing and commercial experience including brand leadership in the Pharmaceutical or Biotech Industry
Product launch experience in the Pharmaceutical or Biotech Industry
Fluency in Regulatory, Compliance and PhRMA codes and requirements for pharmaceutical promotions
Minimum 3 years as a direct manager
Record of delivering outstanding results
Vendor/agency management experience
Understanding of the industry regulatory and compliance landscape and emerging trends
Strong communication and interpersonal skills; ability to interact with all levels of the organization
Ability to manage multiple activities and prioritize effectively
Thrives working in a fast paced environment

Preferred Qualifications and Experience:

Graduate degree (MBA, Pharm.D., Masters in Public Policy/Public Health)
Experience in field sales or related areas
Strong analytical and organizational skills
Cross-functional leadership experience

Competencies:

Prioritizes multiple expectations (regarding team goals and behaviors) based on Cubist’s strategy and goals, providing focus and clarity for the team. Whenever possible, enlists input from the team to make key decisions (e.g., on tactics to accomplish team goals, group norms, etc.), while ensuring final decisions are reached quickly and effectively. Explicitly and genuinely expresses confidence in the group, both to them and to other groups within Cubist.
Leverages understanding of the informal organizational network (e.g., knows who influences whom and seeks their involvement in influencing the target audience). Tailors influence strategy and approach using knowledge of the target audience (e.g., customizes presentations to reflect understanding of a particular group or individual’s concern, etc.). Takes multiple actions to influence, with each action adapted to the specific audience, to ensure an integrated approach in pursuit of business unit, division (or department) goals.
Surfaces difficult issues, along with potential solutions, even when others may not want to hear about them. Stays confident when challenged, stating the rationale for one’s views clearly while listening to and respecting others’ right to different opinions. After stating one’s views clearly and confidently, stands by team and organizational decisions regardless of personal viewpoint.
Is not satisfied with current high performance levels, but pushes self and group to do better than expected by changing or modifying approaches to the work. Reviews ROI (of money, effort, and time) on an on‐going basis in order to proactively reallocate or reorganize resources to meet specific objectives and deliver significant results. Takes action to modify existing systems, processes, organizational structure, information systems, or reporting relationships in own program or department (or business unit) to better support current business priorities and/or current market requirements.
Consistently invests time to analyze and understand underlying reasons for industry, market, or scientific issues as they affect one’s own area/department or program (e.g., proactively seeks perspectives from non‐industry sources, gets input from customers despite being in a non‐customer facing role, etc.). Incorporates a complex, broad understanding of industry and/or scientific issues into plans and strategies to capitalize on ideas and initiatives that will drive success for one’s area/program now and in the future.
Invests the time to listen to and appreciate others’ viewpoints, especially when they differ from one’s own. Even when in disagreement, genuinely respects the diversity of others’ ideas and personalities. Explicitly expresses positive regard for others’ perspectives (within and outside of Cubist) even when in disagreement.
Consistently reflects on one’s own behavior/capability in order to identify how it helped/hindered success in specific situations and adjusts behavior going forward to enhance outcomes. Solicits feedback from others (peers, direct reports, manager) in order to improve one’s own performance

Work Environment:

This position will be based in the Lexington office and requires significant interaction and collaboration with other Cubist functions (Sales, Sales Training, Regulatory, Legal, Medical, Commercial Services and Analytics, etc.) and external partners (advertising agency, medical communications, etc.)

Physical Demands:

Some travel required

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