Executive Director - Marketing - Everspring - Chicago

Job description
The Executive Director of Marketing leads all brand development and multi-channel marketing efforts to attract qualified students to online degree programs with Everspring’s University partners. The ideal candidate is a hands-on marketer with a track record of category-leading results across online and offline channels, including SEM, display, email, social media, affiliate and direct marketing. While the role demands the sensibility of a brand marketer, translating the rich legacy of our University partner brands to a new market, it’s the data-driven, entrepreneurial smarts of a “growth hacker” that will set the perfect candidate apart.


The Executive Director of Marketing will build a high-performing team with direct accountability for generating highly qualified leads and enrollments at the lowest possible student acquisition cost. Reporting to Everspring’s Chief Marketing Officer, this senior leader will play a key client-facing role in managing successful University partnerships.

Responsibilities:
Work with senior leadership to design and execute an effective marketing program for our University partners
Oversee day to day marketing activities, including:
Digital advertising, including SEM, display, affiliate and email marketing
Content marketing for the purposes of SEO, social engagement and lead generation
Website management
Marketing partnerships with national employers, educational institutions and the armed forces
Creative services, including design and copywriting
Develop innovative student acquisition strategies – maximizing existing channels and developing new channels we haven’t even considered
Develop the annual marketing budget for the Everspring-University partnership and ensure actual results meet or exceed budget requirements, including close management of cost per lead, cost per start and other key performance indicators
Maintain an intimate knowledge of marketing analytics and leverage this knowledge to ensure efficient management of all marketing activities
Build a high-performing marketing team, including recruiting, performance management and professional development

Desired Skills and Experience
Bachelor’s degree in marketing or equivalent professional qualification required. MBA preferred.
8+ years’ marketing experience including 2+ years’ experience at director level
5+ years’ experience leading and managing a team
Education industry experience strongly preferred
Deep, hands-on experience with digital media, including SEM, display, social, email and affiliate channels
Detail-oriented with the ability to manage projects from inception through execution
Entrepreneurial, self-starter that gets excited about rolling up their sleeves and digging into the work
Excellent communication skills, both verbal and written
Exceptional organization and staff management skills

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