Senior Director - Global Marketing Operations - VMware - Palo Alto

Job description
The Sr. Director of Global Marketing Operations is responsible for the global strategy, planning and execution of the marketing operations function at VMware working closely with corporate and regional marketing and sales teams. This position reports to the VP of Field Automation Services & Global Marketing Operations (GMO).

This position leads the Global Marketing Operations team – including teams in India and Costa Rica and is responsible for:

Lead Management

* Drive consistent global leads framework working with the regional marketing and sales teams optimizing for pipeline generation, field effectiveness, operational efficiency/scalability and consistency in closed loop reporting.

* Ensure timely and effective lead distribution for follow-up and recording of lead resolution.

* Work with regional marketing operations, corporate operations teams and IT on systems infrastructure to support leads process and reporting.

Marketing Database & Targeting

* Build and maintain a productive global marketing database working closely with regional marketing. Develop and implement policies and procedures to ensure integrity and cleanliness of database.

* Drive strategies around segmentation & targeting to enable marketing of growing portfolio of offerings.

* Provide consultation to marketing teams on audience segmentation for campaigns.

Marketing Campaign Services

* Manage team for effective execution of audience list pulls, email and web registration to generate strong response to marketing programs. Drive improvements to optimize user experience and response tracking.

* Create email marketing guidelines/processes and publish and communicate to constituents.

* Determine processes around email arbitration.

* Ensure compliance to email and direct marketing regulations.

* Train international marketing operations personnel and ensure global consistency.

Marketing Data Strategy

* Drive data strategies to support marketing needs working with regional marketing and corporate operations teams.

* Represent marketing needs in corporate-wide data initiatives, e.g. company master.

* Define and implement policies and processes to record data required for measurement and analysis. Collaborate with worldwide marketing groups to leverage efforts and build global consistency.

Marketing Reporting & Analytics:

* Deliver quality reporting to guide decision making by marketers and marketing management.

* Measure campaign effectiveness and results as well as lead follow-up.

* Drive analytics framework and foundations to optimize digital marketing and campaigns, marketing spend, etc.

Skills:

* Must have strong strategic and working knowledge of lead management, database marketing, digital marketing, marketing analytics concepts and techniques.

* Requires solid understanding of processes around marketing programs and lead processing, including what constitutes a “good” lead and how to get to closed loop reporting.

* Strong process-orientation and problem solving skills. Ability to translate marketing and sales requirements into action plan and deliverables. Ability to create and implement improvement initiatives, influencing cross-functional teams.

* Leadership to manage large team including offshore teams.

* Strong team player with service-oriented attitude toward external and internal audiences. Ability to develop productive relationships across marketing – corporate, field and product marketing – as well as sales, IT, operations and vendors.

* Excellent prioritization skills. Ability to multi-task and work well under pressure. Attention to detail.

* Solid team and budget management skills. Results-oriented.

* Strong written, verbal and interpersonal communication skills.

* Experience with salesforce.com and Eloqua or other marketing automation systems.

Experience:
10+ years in high tech marketing with direct experience in leads management, database marketing or digital marketing, reporting and analytics. Must have experience working with field organizations and IT. Significant management experience.

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