Director - Marketing - ZeroCater - San Francisco

Job description
Why join the Navy if you can be a pirate?
We make it simple for companies to feed their employees. Google and Facebook provide lunch for a reason - the best ideas happen over food. We want to bring that to everyone.
Though our product is early, we've already got meaningful traction: hundreds of companies have used ZeroCater to feed their employees, companies you've heard of, like eBay, Verizon, AOL, and Justin.tv.
We also have great backing: We're a Y Combinator company (voted #1 on our alumni demo day!). We've raised over $1.5M from investors such as Paul Buchheit (creator of Gmail), Keith Rabois (COO of Square), SV Angel, and Yuri Milner.
Our office is easily accessible: located in the Jackson Square Historic District of San Francisco, within a few blocks of the best the city has to offer for beer, cafes, and restaurants. We offer great health insurance coverage, daily catered meals, and every employee receives a $500 annual budget for cooking lessons!
Marketing Director
The Marketing Director is responsible for generating high quality leads for our sales team using marketing automation, lead nurturing, online advertising, content marketing, SEO, and social media, and to manage comprehensive analytics, tracking leads all the way through the funnel to calculate the return on each dollar for our various campaigns. A background in marketing analytics is strongly preferred.
This person is also responsible for designing, hiring, and managing our first marketing team.

Responsibilities:
Design our marketing strategy and spending allocation across various channels
Set up and manage marketing automation and lead nurturing
Set up and manage our Adwords campaigns
Use data warehousing to measure the ROI for each campaign by tracking the cost per lead across each channel and the resulting customer LTVs
Build and manage a marketing team
Engage potential customers on social media

Requirements:
4 year degree
6+ years B2B marketing experience
Proficient in writing SQL queries
Experience with Salesforce or equivalent CRM
Experience with Marketo or equivalent marketing automation
Experience with optimizing campaigns in Google Adwords
Data-driven and focused on measurable results
Understanding of basic SEO
Perks:
Lunch catered from the best local restaurants every day
Health, Vision, Dental Insurance
Team-building activities like wine tastings and cooking classes
Annual budget for professional development (includes cooking classes!)
Credit towards gym membership

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