Director - CRM - Analytics - Fox Group - Los Angeles

Job description
Job Title: CRM Analytics Director
Position Summary:
The CRM Analytics Director will conduct in-depth demographic, psychographic and behavioral analyses of customers that will be used to enhance messaging, increase revenue, and to allocate resources more efficiently within the organization. Customer analysis components will include social media engagement, online browse behavior, email response, geo-demographic data, and other internal/external data sources. The CRM Analytics Director is expected to be familiar with a broad variety of data mining and statistical best practices. The candidate is also expected to have prior experience designing and applying various customer analytics models. The CRM Analytics Director will partner with marketing and business development stakeholders across Theatrical and Home Entertainment teams in order to develop CRM strategies and plans, while supporting stakeholders’ information needs.

The CRM Analytics Director will report into the SVP of Operations Strategy and will interact with various internal departments such as Marketing, IT, Content Protection and multiple brand representatives.

Primary Responsibilities:
Define and implement Fox Filmed Entertainment’s CRM strategy
Incorporate and develop innovative CRM best practices
Design and execute models that will drive profitable consumer relationships, and build long-term loyalty across social media networks, email and other digital platforms between Fox and its customer
Work with stakeholders and cross divisional teams to gain alignment on CRM initiatives
Develop and manage governance of consumer contact & data practices
Assess performance metrics to drive ongoing optimizations and enhancements

Desired Skills and Experience
Strong working knowledge of CRM methodologies, social media, data mining/discovery, business analysis and reporting applications
In-depth exposure to social media channels such as Facebook, Twitter, YouTube, Tumblr, Blogs, etc.
Experience building models for analytics & insights practices
Experience in the areas of Customer Segmentation, Customer Profiling and Channel Optimization
Extremely proficient with MS Office productivity tools such as Word, Excel & PowerPoint
Strong communication skills (verbal and written)
Strong analytical and problem solving skills
Detailed oriented
Education & Experience:
At least 10 years leadership experience in a consumer database marketing role developing strategies and marketing programs across a variety of communication platforms with substantial focus on web, email and social media channels.
Significant experience leveraging internal customer information, online behavioral data, social CRM data and 3rd party data partnerships to build highly relevant consumer experiences in support of customer acquisition, retention and other CRM initiatives.
Significant experience championing the identification and resolution of critical customer information gaps, including development of proposals for senior leadership and identification/prioritization of required resources.
Working knowledge of regulations imposed by government and self-regulatory bodies including COPPA, CARU, CAN-SPAM, MMA, Safe Harbor, etc.
The position is located in Los Angeles, CA

Enter your email address:

Refer This Job To Your Friends And Help Them To Find Jobs!