Marketing Analytics Manager - Zillow - Seattle

Job description

We are looking for someone who has a passion for actionable analytics to drive our marketing strategy with a focus on maximizing ROI on marketing investments. In addition, this position will also support our mobile strategy. If you love solving business problems through smart analytics, and winning in process, this is the role for you!



What’s in for you?

Ability to make an immediate impact:
Zillow is a data-hungry company and we make almost all decisions using data. You’ll have an opportunity to make a real impact on the business.
Customer acquisition through marketing investment is a key part of Zillow’s strategy, and Zillow is aggressively ramping up on marketing efforts (both offline and online). In this role you will have a chance to help Zillow redefine an industry once again!
Zillow is becoming a “mobile” company. More than 60% of Zillow’s visits come from a mobile device; on weekends it’s more than 70%! This role will also support strategic effort to improve our customer experience on Mobile device.
High visibility: We are a very flat organization, a high growth company preserving an entrepreneurial culture in our DNA….and data wins!
Fun: Growth is fun! Winning is fun!



What you will do?

Tracking marketing impact and ensuring ROI optimization
Building customer life time value model
Creating marketing attribution model
Identifying opportunities for mobile traffic
Tackle complex business problems by converting raw data into meaningful and actionable business ideas
Drive those ideas to execution while interacting with business leadership



What it takes?

All-around talent, you can think through a complex business problem and solve it
Proficiency in advanced quantitative/statistical modeling, optimization techniques, etc.
Leadership and communication abilities to drive ideas across an organization
Strong SQL coding skills
Experience with R or SAS, Big Data, web analytics, marketing analytics, online marketing and multi-channel marketing highly preferred
5+ years related experience
Quantitative related degree (e.g. engineering, finance, statistics), preferably combined w/an MBA

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