Director - Public Affairs - Pandora Media - Oakland

Job description

The Director of Public Affairs will work to protect and enhance the company's reputation by managing communications programs related to policy, litigation and general corporate issues. Specifically, the Director of Public Affairs will create proactive communications campaigns, develop communications strategies and supervise the execution of programs that reduce the company's reputation risk profile by:



Building trust within the organization among critical stakeholders
Removing perceptual barriers to key business initiatives/strategies
Creating a favorable environment in Washington, DC



The Director of Public Affairs will work in partnership with their Government Relations, legal and other business counterparts. This position reports to Pandora's Vice President of Communications.


Responsibilities:

Strategy: Develop a comprehensive and consistent strategy for public affairs efforts; lead execution of these initiatives
Campaign: Develop proactive, sustained campaign-style communication programs to address Pandora's/the industry's most pressing issues. Campaigns may include media relations, building third party support, issues advertising, lobbying support, social media, etc. Work with industry associations to ensure alignment.
Positioning: Develop positioning related to critical policy, legislative and litigation issues. Work to ensure broad alignment with and usage of positioning throughout organization and corporate relations colleagues, helping to provide a consistent framework for public affairs communications.
Third Parties: Identify potential third party supporters/partners (i.e. consumer groups, academics, etc.). Develop and manage a program, work in cooperation with Government Relations, to educate and build support from influential third parties. Activate third parties as needed.
Media Relations: Build and maintain on-going relationships with relevant media, bloggers and Congressional press secretaries. Utilize experience and media relations skills to navigate through complex policy issues that may arise. Lead complex media relations efforts including strategy development, story pitching, fact checking, reporter targeting and results packaging. Train and prepare various spokespeople for media and presentation delivery.
Social/digital: Employ social/digital media strategies to advance goals.
Content Creation: Develop print, digital and/or video content to articulate and advance Pandora’s positions. This includes infographics, white/position papers, talking points, Q&A, and other related briefing materials.
Insight: Develop insights into policymaker attitudes and provide that information/analysis business colleagues. Identify, map and monitor key stakeholders and opinions on industry issues affecting Pandora. This will help the organization understand its reputational risk profile and better identify ways to either (a) lower it or (b) mitigate the impact of those risks.
Core Initiatives: Manage communications efforts that help the organization achieve its objectives. Work with key business units on communications that support business initiatives or defend against reputation threats related to its operations.
Spokesperson: Act as a spokesperson for company and provide senior oversight in media interactions and communications
Global: Coordinate public affairs efforts among global counterparts to ensure initiatives are coordinated.

Desired Skills and Experience

Bachelors Degree; Minimum 10-12 years public affairs/communications experience
Prior experience in political communications and public affairs desirable
Ability to develop, manage and execute the implementation of complex public affairs communications campaigns with an emphasis on strategy and reputation management
Strong project management skills to effectively execute in a timely and organized manner.
Proven ability to think ahead, engage proactively and take initiative
Self-starter and strong problem solver
Established media relations skills.
Unbelievable writing and editing skills – PowerPoint plan development, news releases, fact sheets, talking points, executive briefing documents.
Excellent, persuasive written and verbal communications skills, including interpersonal and presentation skills
Ability to work effectively in blurry boundaries regarding roles/responsibilities
Proven track record of managing agency teams to achieve measurable results
Ability to travel up to 25% of the time.

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