Senior Director Marketing Guidebook Inc. San Francisco

Job Description: • 2-minute read •
Guidebook is seeking an experienced growth-oriented and data-driven Senior Director, Marketing to craft and execute on a marketing vision at Guidebook. You will lead, coach, and grow an incredible team of driven, talented individuals responsible for driving demand for Guidebook. This strategic leader will collaborate with Sales, Product, Finance, and other teams at Guidebook to develop and articulate our Marketing strategy for our product which has found success in a wide variety of verticals (B2B) and is poised for growth and successes in the B2C market.

You will be responsible for critical functions such as brand, performance, and lifecycle marketing for Guidebook, managing and scaling all marketing resources—including personnel and our performance marketing agency—to grow our business. Performance channels include, but are not limited to, SEO, paid marketing, event marketing, email marketing, and media advertising programs. This is a role for someone who thinks strategically yet is hands-on—you’re driven to test and measure marketing efforts, and to deliver growth our revenue.


WHAT WILL SUCCESS LOOK LIKE?
You have defined a clear and inspirational marketing vision, strategy, and roadmap.
You have driven growth in sales pipeline by managing and optimizing the funnel, all the while partnering closely with sales.
You have built a world-class team of marketers that lead and inspire their colleagues across the company.
You have helped cultivate a strong culture through your leadership and by living our core values on a daily basis.
You have honed and articulated the Guidebook brand, and flowed that through our marketing efforts.
You have developed projections and measured ROI/effectiveness of our marketing efforts. You have refined the means of tracking performance, established a cadence for reporting, and leverage this data to make key marketing decisions.
You are close to our customers, competitors, and industry. You have a strong understanding of their behavior and the landscape.

OTHER CHARACTERISTICS OF THE IDEAL CANDIDATE:
BA/BS or equivalent working experience
10+ years in marketing (preferably SaaS B2B and B2C) with high emphasis on growth, lead generation, and/or demand creation. Brand and product marketing experience in SaaS a plus.
Strong executive presence with a focus on and passion for innovative marketing
Experience leading and growing marketing teams in a startup environment
Proven leadership skills, with history of successful mentoring, training, and development
Strong analytic and strategic thinking, tying lead generation activities to overall company go-to-market strategy
System competencies for this role ideally include experience directly managing or leading teams that are hands on with key marketing, sales, and analytics systems such as Marketo, Salesforce, Google Analytics, Adwords, and WordPress.

Now submit your application online and subscribe to email or follow us on twitter to get similar jobs in the future.

  Follow @aarenhr