Radio Systems Corporation is seeking a Director for SportDOG® Brand, an industry-leading manufacturer of electronic dog-training products and accessories, to join its talented team at the company’s corporate office, located in Knoxville, Tennessee. In this role, the Director will act as the “CEO” of SportDOG to lead and develop a team of product management, category management, sales, and marketing staff to build a compelling product roadmap, as well as collaborate with the engineering team to design, develop, and commercialize customer-centric products. The Director will also build relationships with new retail partners and strengthen existing retail partner relationships. The ideal candidate should have experience in all facets of marketing, branding, product management and be passionate about hunting, conservation, and the outdoors.
Meet all financial and Balanced Scorecard objectives
Full P&L responsibility
Develop and execute strategic business plans
Recruit, develop, and lead a team responsible for SportDOG and its unique channel/consumer to accomplish all objectives and goals:
Increase top line revenue and margin contribution
Design and execute marketing plans including all online and offline efforts; digital advertising and marketing, POS, trade shows, creative, media, sponsorships, partnerships, ProStaff, public relations, web properties, and ecommerce
Design and execute sales plans including direct sales, retail partner brick & mortar, and online sales
Build SportDOG value and fulfill brand promise of “Gear The Way You’d Design It®”
Collaborate and work effectively with Radio Systems Corporation teammates from other areas of the business
Subject matter expert on the SportDOG customer base, competition, and market dynamics
Qualifications:
Bachelor’s Degree, Marketing, Business or related field, MBA a plus
5-10 years of general management/marketing with preference for digital experience
Excellent leadership and communication skills
Strong analytical and problem-solving ability
Thorough understanding of branding with preference for brand responsibility experience
Solid strategic thinker who can set the strategy, build a great plan, and lead a team to execute the plan
Excellent collaborator
Understanding of financial statements and budgeting
Results oriented with strong ownership
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