Narvar is hiring a Director, Field & Event Marketing to lead and grow our worldwide presence across a portfolio of industry trade-shows, corporate events, executive briefing centers, and our own flagship summit. You will be responsible for developing and enabling our field marketing team to drive sustained business growth.
We are looking for a seasoned leader who will work across the leadership team to formulate and operationalize a global strategy to fit the market needs of each geography and segment. You will be a thoughtful strategist with a high bar for quality, an eye for detailed execution, and a passion for organizing world-class experiences.
Develop and execute global field marketing strategies that enable Narvar’s growth across enterprise and mid-market segments, working closely with the executive leadership team.
Work closely with sales leadership (regional leaders across North America, Europe, etc.) to build an end-to-end program to accelerate sales across field channels, including events and partnerships.
Collaborate with Sales Development and Sales Operations to execute a series of account-based field marketing playbooks that span both - net new prospects as well as cross-sell opportunities.
Lead and execute Narvar’s events programs across tradeshows, field workshops, partner events, and our annual flagship Narvar Summit.
Strategically engage selected partners through joint go-to-market efforts across multiple channels and work closely with product & content marketing to launch integrated field marketing campaigns.
Grow and manage a field marketing team across North America and Europe; continue to expand globally as we enter new markets in Australia and Asia.
Proactively develop the budget and lead all aspects of analyzing ROI, resource reinvestment, and prioritization. Work with the executive leadership team to establish and own company level KPIs.
Qualifications
10 to 15 years of experience in relevant marketing and/or sales roles
Has scaled field marketing teams across multiple segments or geographies
Deep background in events of all magnitudes; driven by metrics
Strong understanding of B2B Enterprise and SaaS purchasing behavior
Strategic thinker/planner with the ability to be detailed when necessary
Skilled at building, leading, and growing high-performing teams
Decisive with a strong work ethic; energetic leader
Articulate and thoughtful communicator (verbal and written)
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